Real estate lead providers

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Realtor.com

Buyer, Lead Provider
Website

About Realtor.com

From the Realtor.com website:
Realtor.com®, is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive database of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp subsidiary Move, Inc. under a perpetual license to operate realtor.com from the National Association of REALTORS.®

How Realtor.com Works

As a well-known national real estate portal, many buyers and sellers are attracted to Realtor.com to search for homes that are available for sale in their local market. Once they find a home they’d like to see in person, they can ‘Contact the Agent’ or ‘Request a Private Showing:image-2018-06-01-at-3-49-13-pm

Then, Realtor.com will route this contact information to one of their partner agents, who have paid to receive leads from them, who can then follow up and engage this potential buyer to schedule a showing.

How Follow Up Boss Integrates with Realtor.com and Helps You Maximize Your Investment in Their Leads

Follow Up Boss is able to pull in your Realtor.com leads automatically from the email notifications they send you:

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Email notification from Realtor.com
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Lead timeline event in Follow Up Boss

Once the lead is in Follow Up Boss, we’re able to:

  1. Distribute the lead automatically to one (or all) of the agents on your team and send them a notification through the mobile app that lets them review the inquiry, and then make a log a call quickly and easilyimage-2018-06-01-at-4-01-03-pm
  2. Trigger Automated follow ups on behalf of the assigned agent to help start a conversation with the lead:image-2018-05-24-at-1-36-14-pm
    Note: We have a campaign that has been proven to get a 50%-70% response rate on Realtor.com leads
  3. Track speed to action, response rate, and ROI from your Realtor.com leads through reportingimage-2018-06-01-at-4-04-38-pm
  4. Give agents a simple tool to see exactly who to follow up with and when to make sure they’re staying on top of ongoing follow ups
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