Agent productivity unleashed

Follow Up Boss gives agents a fast, intuitive CRM that lets agents fly through the workday.


Route leads to the right people

Follow Up Boss gives you control over lead distribution, so agents get the leads they’re supposed to, instantly.
  • Sync leads from any lead source
  • Round robin and first to claim for the whole team or groups of agents
  • Customize by lead source, lead type, price range ZIP code and more

Prioritize your best opportunities

Build Smart Lists that automatically find leads with new activity, overdue follow up, an important anniversary or other signals that it’s time to get in touch.
  • Dynamic lists automatically update
  • Dial or email the entire list with one click
  • Start every day with your leads already prioritized for you
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“I’ve tried other CRMs but none of them could give me the simplicity and the power and the ease of making it all just work. I just want to sell real estate and Follow Up Boss has done that for me.”

Paul Reddam

Owner, Homesville Real Estate

Make it mobile

Follow Up Boss for iOS and Android keep you on top of everything no matter where your day takes you.
  • Push notifications for new leads
  • Your whole database in your pocket
  • Call, text and email your contacts, ping your teammates
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Collaborate to close

Give other team members visibility into select leads so they can help you close a deal and deliver an amazing client experience.
  • @ mentions to communicate with teammates
  • Add collaborators to leads
  • Bring a lender into a deal

Stay on top of your progress

Everything in Follow Up Boss is logged automatically, so it's easy to see how you're tracking toward your goals and how you compare to your team.
  • Detailed reporting on all your metrics
  • Track deals and commissions
  • Leaderboard to share stats and create friendly competition