Agents reach out to a mere 29% of online leads, wasting 71% of the leads you buy. Those who reach out follow up, on average, once with each lead. This is costly for you when you consider this: the average lead takes 183 days - and multiple contacts - to convert.
If your agents are following up one time only, you’re throwing the money you spend on leads into a black hole. But it doesn’t have to be that way.