LEAD MAnAgement

Get your lead flow under control

Advanced lead management helps you win the speed to lead race and stop letting leads fall through the cracks.
Import leads from 200+ sources in real time
Set up routing rules by lead source or type
Respond immediately with Action Plans
Track marketing campaigns
Learn more about Lead Flow→
easy to use

Keep your agents productive & happy

Make it faster and easier for your agents to power through their daily tasks with a CRM they’ll actually use.
Automate follow up & busywork
Keep every communication in one place
Collaborate with teammates
See why agents love Follow Up Boss→

Drive accountability

Use automatic tracking and built-in reporting to know who’s performing, find coaching opportunities and motivate your team.
Track activity automatically, log notes easily
Measure conversion rates by agent & source
Follow leads all the way to closed deals
Record calls for coaching
Learn more about reporting →

Use the best-in-class tools you deserve

Connect your other systems to build the technology stack that fits your business and your goals. Follow Up Boss is the hub of it all.
50+ software integrations (and counting)
Connect your IDX website
Open API & constant development
Embedded apps
What's an "Open System?"→
"We love Follow Up Boss because they play nice with virtually everybody out there...they'll integrate with everybody. Follow Up Boss is the hub of everything for us and then we add spokes from there."
Kyle Whissel

250+ integrations

From lead sources to marketing platforms to transaction management, Follow Up Boss connects to all your tools and tech.

Lead routing

Sync with lead sources in real-time and distribute leads instantly. Set up unique rules for different sources and lead types.

Action plans

Automate follow up to your new leads and database with drip emails, task reminders and triggers to third party integrations.

Complete phone system with texting

Track inbound calls and route them to the right agents, dial through lead lists in a flash and text (including group text) from one place.

Email & calendar sync

Sync with Google and Office 365 to send, receive and track emails and manage your calendar and appointments right from your CRM.

Website tracking

Track lead activity on any IDX website and customize your follow up based on what properties and pages they viewed.


Measure the things that matter. Report on lead source performance and agent metrics or motivate your team with Leaderboard.


Work with teammates to get deals closed. See a lead’s full activity history, share inboxes and @ mention people to get their attention.
“We’ve had Follow Up Boss since day one. We’re in all of Florida so we can’t do a round robin. We need to distribute by zip code and Follow Up Boss makes that easy.”
Robert Slack
Founder & CEO, Robert Slack Fine Homes
#1 Realtor.com lead buyer in America
mobile apps

Put your entire CRM in your pocket

Follow Up Boss for iOS and Android keeps you productive no matter where you are.
Access all your contacts with full history
Call, text and email right from the app
Push notifications for new leads
Capture notes in the field
Learn more about Mobile Apps →

Get more from ISAs

Make it easy for everyone in your office to get more done.
Create dedicated call lists for different agents and teams.
Filter on lead type, lead source, or any other data you have.
ISAs can easily transfer calls to an agent’s cell phone for seamless handoffs
Customize reports for each team or group
How ISAs use Follow Up Boss →

Focused on customer success

Our team of experts is here for you, 7 days a week, via email and phone. Whether you need help getting up and running or have questions about your setup, we’ve got you covered.