CallAction is a mobile web application to automate the tracking and engagement of inbound calls across all marketing channels.
Track Every Inbound Call
Instantly create a local or toll-free phone number for each of your marketing channels to automatically track every inbound call that is seamlessly routed to your phone.
Build Your Lead Database
Every inbound call is saved to your secure cloud-hosted database and appended in real-time with caller information aggregated from the world’s largest consumer profile databases.
Answer Every Call
Ideally, every call is answered in person but all missed calls are automatically responded to with our intelligent SMS automation designed for instant caller engagement.
For the drip campaigns CallAction sends on your behalf, they automatically add a note to the contact they're sending those drips to right inside Follow Up Boss to let you know that campaign is running:
Then, they also add a note to for each part of the drip campaign they send to that contact:
In either of these cases, they provide a link to make it easy for you to pause campaigns, take over the conversation and respond to people who engage with any of the messages they're sending on your behalf.
You can get full instructions on how to enable connect this integration to your Follow Up Boss account here.