What are Facebook Lead Ads?
Facebook lead ads make the lead generation process easy. People simply tap or click your ad and a form pops up, already pre-populated with the contact information they’ve shared with Facebook, ready to be sent directly to you.
Just like that, they can get the information they want—and you generate a qualified lead for your business.
Why are Facebook Lead Ads Beneficial to Real Estate Agents?
What Lead Ads allow you to do is:
- Capture the contact’s information right inside Facebook before sending them to your site
- The form gets pre-filled with the contact info they already provided to Facebook
This means that at the critical juncture when someone needs to enter contact info to get the information you’re advertising to them, you’ve been able to remove a ton of friction by having that event take place inside a place they already trust, and not making them do any extra work!
As a result, many people using this form of lead generation report getting more consistently accurate contact information, and being able to increase the number of leads they’re able to generate. It’s also a whole lot less work since you can then just send them to a page on your site, rather than having to create an additional unique landing page.
How does the Facebook Lead Ads Integration with Follow Up Boss work?
With our direct integration with Facebook, you can now simply go to Admin>Integrations to enable the integration. Once that’s done, your leads will flow automatically into your account, and you’ll be able to route them to your team members automatically, and start running automated follow ups to those leads right away.