People buy from those they know, like, and trust – and becoming that person happens fastest in conversation. Think about it: Conversation is where we fall in love, raise our children, and negotiate on behalf of our clients. It’s fundamental to our humanity. Happy Grasshopper is proven to start the conversations that lead to sales.
Thousands of times per day, marketers scramble for our attention. You (and your clients) have grown immune to flimsy sales and marketing tactics. So what works today? What cuts through the noise and allows your message to be heard? Personal, relationship-based communication.
It’s quite simple, really, because there are only two kinds of people alive: those who know us, and those who don’t. Hundreds of millions of messages have proven this distinction far more impactful than click-bait subject lines and flimsy calls to action. What this means is that organizing your database for communication by relationship is the easy hack to better results.
The quality of your relationships determines your ultimate success in life and business. You’ll go farther, faster by tapping into the relationships you build with your database. Even better, when you’re regularly communicating with the people in your life, you enjoy a sense of connectedness with your community.
Get all the leads and contacts from your Follow Up Boss account automatically added to your Happy Grasshopper account, including information about their stage and tags so you can properly segment your mailings and trigger automated follow ups to run based on changes to a lead’s profile in FUB. For details on how to setup the integration, check out the help guide here.