The best real estate businesses start with a solid foundation

See why 41 of the top 50 teams in the US use Follow Up Boss to win more deals, impress clients and move faster.

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the real estate operating system

Every lead, every tool, working together seamlessly in one place.

More than a CRM, Follow Up Boss is the central hub where you build the systems your business needs to grow and thrive.

Great businesses don't just happen

You build them with flexible systems that scale as you grow.

AI that works for you, like you

Personalized, painless & productive: that’s how AI should be. In FUB, AI is built right into where you already work, and it gets you results by learning your business inside and out.

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Be ready for anything

The best businesses evolve fast to stay ahead of the competition. Traditional real estate CRMs and all-in-one solutions can't keep up. FUB is an open platform that gives you infinite room to build and grow—your way.

Why open matters

Choose the tools that give you an edge

Follow Up Boss integrates with over 250+ lead sources, website providers, and more.
Pick what works for you now, and try new ones whenever you want,
without interrupting your team's work.

open your toolbox

Unique features

Discover Our Advanced Reporting Feature

With Follow Up Boss it's easy to see performance details for agents, teams and lead sources

More productivity
Increase agent accountability
Marketing ROI
Focus coaching
All in one place

Learn more

Discover Our Advanced Reporting Feature

With Follow Up Boss it's easy to see performance details for agents, teams and lead sources

More productivity
Increase agent accountability
Marketing ROI
Focus coaching
All in one place

Learn more

Discover Our Advanced Reporting Feature

With Follow Up Boss it's easy to see performance details for agents, teams and lead sources

More productivity
Increase agent accountability
Marketing ROI
Focus coaching
All in one place

Learn more

Discover Our Advanced Reporting Feature

With Follow Up Boss it's easy to see performance details for agents, teams and lead sources

More productivity
Increase agent accountability
Marketing ROI
Focus coaching
All in one place

Learn more

Discover Our Advanced Reporting Feature

With Follow Up Boss it's easy to see performance details for agents, teams and lead sources

More productivity
Increase agent accountability
Marketing ROI
Focus coaching
All in one place

Learn more

Discover Our Advanced Reporting Feature

With Follow Up Boss it's easy to see performance details for agents, teams and lead sources

More productivity
Increase agent accountability
Marketing ROI
Focus coaching
All in one place

Learn more

Better support, easy migration

Tired of getting the runaround? Try this instead: 7-day-a-week phone and email support from a team of product experts who are empowered to actually solve your problems. And, they'll make it easy for you to switch from any other CRM.

See how

Why top agents love FUB

41 of the 50 highest-volume teams in the US use Follow Up Boss

100k+

Agents use FUB daily

98.2%

Customer satisfaction rating

Zero

Contracts, hidden fees or surprises

Welcome to the FUB Community

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Training & coaching

Your Follow Up Boss subscription includes access to on-demand training to level up your CRM game, along with courses and webinars where leading coaches share their secrets for growing your real estate business.

Networking & events

Join the private FUB Success Community on Facebook and swap tips with other professionals facing the same challenges as you. Get access to one-of-a-kind events, including intimate Conversion Summit masterminds, our 3-day Unlock event, and much more.