More efficient and more personal: 
That’s how you AI.

Work smarter with AI that knows you and your business.
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Generic responses?

New tools to learn? Not here.

Top agents are already using artificial intelligence tools to get an edge in their market. But you don’t want to look like everyone else, and “learn AI” is the last thing you need on your to-do list. Follow Up Boss gives you AI the way it should be:
Personalized, painless and productive.

AI that knows your database

FUB AI uses your most valuable asset–your database–to create a personalized experience for both you and your clients.
No other tool can offer that. 

Right where you need it

Forget writing prompts or flipping back and forth between tools. In FUB, you use AI where you already work, with just
a couple of clicks.

“Right person, right time” has never been easier

Smart summaries

Get up to speed in record time. FUB’s AI summarizes your calls and recaps the lead’s entire history at a glance.*

*In beta

Suggested tasks

Never forget a follow-up. Important tasks are suggested automatically and activated with a
single click.

Smart messages

Send polished, personalized replies with suggested texts and emails based on the lead’s activity.

Predictive 
lead prioritization

Know your best opportunities. High intent Zillow buyers and qualified sellers are surfaced automatically by AI-powered tags.

Powered by data that’s uniquely yours: conversations

Use FUB as your business phone and watch magic happen

The AI tools inside of Follow Up Boss give you an unfair advantage because they see every call, text and email. But putting your business phone right into your CRM doesn’t just give you a lead in AI–it’s just plain productive.
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41 of the 50 highest-volume teams in the US use Follow Up Boss

See what customers are saying

“..This has been an amazing experience to increase agent efficiency, help them know what to say to leads, and incorporate real facts from their timeline to generate
better responses.”
Tiffany Gelzinis

The Gelzinis Group
“For my agents to be able to just click on one button and get exactly the response that they were looking for—has been absolutely a difference maker..”
Keith Anderson
SPACE Real Estate Team

No other CRM helps you move faster and follow up smarter than with AI in Follow Up Boss

FUB AI is:
Included in your CRM at no additional cost
Built right into how you already work–use it with one click
Personalized on customer data, including calls and texts
Supported by FUB’s highly-rated support team
Instead of:
Upsells or paying for separate tools
Switching between tools or typing into chatbots
Generic results from generic data
Figuring it out on your own

Ready to see it in action?

Skip the AI learning curve and get more done on day one. Start your 14-day free trial now. No commitment, no credit card required.
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Frequently asked questions

What makes FUB AI different from AI in other real estate CRMs?
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The way AI is implemented in FUB compared to other CRMs depends on the specific CRM you’re comparing to, but in general:

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  • Because of its integrated calling and texting features, FUB AI has access to the contents of those communications. Not every CRM offers integrated calling and texting, and not every CRM that does is applying AI to that data.
  • Some other CRMs require you to use AI by prompting a chatbot with instructions. In FUB, AI is built into the places you already work, and you interact with it using a few simple clicks.
What makes FUB AI different from the big AI companies I keep hearing about?
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Third party AI tools can be great, but they don’t have access to your business’s data like leads, calls, texts and emails (unless you manually upload it), so the results you get are less personalized for your business. Third party models might know a lot about the real estate industry in general, but they don’t know much about you. Plus, third party tools often require you to work out of those tools directly, meaning that to use AI, agents have to toggle between FUB and a separate window.

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FUB puts personalized AI right where you’re already working, so you can supercharge your follow up with less effort.

How much does FUB AI cost?
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“FUB AI” isn’t a single feature that you buy. Our goal is to enhance the FUB features you’re already using with AI so they’re faster, more personalized and deliver even better results for your business. Currently, there’s no additional charge for AI features in FUB, but many of them rely on data produced by the FUB Calling feature, which is an added charge on certain plans.

Is my data safe? What do you do with it?
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The AI tools in Follow Up Boss are unique because they use data that’s already in your account, like calls, texts, emails, and lead activity, to help you follow up faster and more effectively. That’s what makes the AI feel so personalized: It understands your history and communication with leads, and surfaces suggestions that are relevant and context-driven. These tools use your data to personalize your experience within your account. We don’t share it with other customers, and it’s not used to train global AI models or any external systems. 

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All data is encrypted and stored securely. The protocols we use to protect your data also apply here, just like the rest of your Follow Up Boss account. For full details, you can always refer to our Privacy Policy and Terms of Service.

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