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It takes a lot to become successful in real estate. According to any number of industry leaders, you need to be disciplined, accountable, adaptable, driven, and persistent. All at once.
For agents who stay in the game past the infamous five-year mark and go on to reach top producer status, they know one thing for sure: consistency matters.
Enter the real estate action plan. A well thought out daily action plan gives you what you need more than anything else in this business—a repeatable process you can count on.
In this article, we’ll cover the key benefits of a high-performing real estate action plan and help you design your own daily success habits, with one simple aim: helping you know exactly what steps to take in order to hit your biggest goals, no matter what.
A real estate action plan is a set program that consists of specific activities that you, or the agents on your team, can perform on a regular basis (whether that’s daily, weekly, monthly, etc.) to increase your prospecting calls, boost your conversions, reach your biggest commissions goals, and more.
While the decision about what goes into your real estate action plan is completely up to you, these three criteria will help you give your action plan a focused structure:
The power behind using these parameters for your real estate action plan is that they help you stay on track, no matter what gets thrown at you. And just what exactly are the benefits of a set plan you can follow? We’re so glad you asked.
With the right real estate action plan behind you, you can:
Now that we’ve covered the secret sauce that makes a real estate action plan so impactful, let’s take a closer look at the specific activities you can include in your action plan to help you reach the next level in your business.
You’ve heard it before: the money is in the follow up.
Without a specific, distraction-free time block for following up with your clients, it’s easy to lose control of your pipeline. No matter when you block your hour of follow up, consistently sectioning off that time is key to improving your lead conversion process.
Here are some questions to think about:
No matter what your specific prospecting strategy may be, consistently creating new opportunities for your business is a non-negotiable.
Group your prospecting efforts to better analyze your results over time. If, for example, you make Monday’s goal 30 cold calls to expired listings, you can make Thursday’s goal to reach out to FSBO’s or developers.
Some of your listings will generate more attention than others, and you can always find ways to increase engagement with all of your properties.
Updating photos, descriptions, and details for underperforming listings on a daily basis can be a great way to engage passive leads.
Try to identify as many opportunities as possible. In the long run, you’ll start noticing which listings perform better, and can create instructions for your marketing team or admin on how to build listings that generate better traffic and engagement.
Chances are, you’re probably using Facebook Ads, Google Ads, and many other lead sources to generate new opportunities—but so is your competition.
That’s why it’s crucial to consistently update your online campaigns and strive to get the best return on your investment. Allocate at least one hour per month to analyzing your digital marketing campaigns and identifying opportunities for improvement.
In this industry, it’s not uncommon to hear about new marketing strategies regularly. But do you actually act on them?
Whether it’s a new tool, a powerful automated workflow, or a new marketing platform, you need to allocate some time during each week to try new advertising approaches that could boost your bottom line. Make experimentation part of your workflow. Even if nine initiatives fail, the tenth could be a gamechanger.
Do you consistently take the time to analyze your successful and unsuccessful marketing efforts? Similar to your ad budgets, marketing returns can fluctuate daily and if you don’t pay close attention to what’s working and what isn’t, you may wind up wasting money.
This action item ensures you’re consistently improving your marketing prowess and making time to identify hot opportunities for growth and ROI.
This power task isn’t just for leaders of massive teams. Even if you’re a solo agent with a single buyer’s agent, VA or TC, there are many ways to improve your team performance. You can schedule an hour to update scripts, moderate a roleplay session, invite an expert in for a masterclass, or even spearhead a motivational session.
The key to success with team performance is consistency. Consider logging every weekly session and then cross-checking it with your performance reports from your CRM.
As the experts say, you can only “expect what you inspect”. Improving team performance hinges on gathering good data. Assess your team’s efficiency before and after improvement sessions, and make future decisions from there.
Every real estate agent has their own content marketing plan. Some are big on social media, others prefer to send personalized newsletters, and others may have a massive YouTube or blog following.
No matter what your content marketing strategy is, you need to stay consistent if you want to see results. And as with your paid efforts, don’t forget to track your progress so you can course correct where needed.
Already sending two emails a week? Try improving your open rates. If you’re sending video emails, think about how you can get the best ROI out of each take.
Spend at least an hour a week thinking about how you can improve your inbound marketing returns and with time, you'll notice transformative results for your business.
No one in real estate succeeds in a vacuum. The stronger your network of partnerships, the more opportunities you create.
Whether you choose to partner with loan officers, developers, other agents, or your past clients, always think about what you can bring to the table. Leveraging your unique value is key to forming a mutually beneficial business bond.
Applying an action plan to just one aspect of your real estate business can have an incredible impact on your entire bottom line. And applying an action plan to your entire workflow? There’s just no better way to grow.
Set a goal. Block time to achieve it. Track your results. Repeat.
It sounds easy. But remember, the power is in the consistency. In Follow Up Boss, our automated Action Plans allow you to apply a specific process, drip campaign or conversion flow to every lead in your database, without ever skipping a beat.
Ready to grow your business on your terms? Then you’re ready to try Follow Up Boss, the most optimized and easy-to-use real estate sales platform on the market. Get started with a free trial today!
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