As the deals start rolling in, ambitious agents soon begin to realize that the whole ‘lone wolf’ thing just doesn’t scale. Unless you want your business to buckle under the weight of your own success, you’re going to need to some help. And a rockstar real estate admin should be one of your very first hires.
With the right admin by your side, you can keep better track of your goals and close more deals in fewer hours. From setting up your systems to updating your database and even lending a hand with your marketing, a savvy real estate admin can be an essential part of your business. That is IF they have the right tools for the job.
We rounded up the top 10 tech tools every real estate admin needs to help you get the best out of your business.
Here’s one you probably know.
Slack is used by all types of businesses, large and small. In short, Slack is a cloud-based collaboration hub that acts as a virtual office. You can create public or private channels to discuss listings, share files, search information and collaborate with other team members via the mobile app when you’re out of the office.
You know this one, right?
Google Suite is an array of cloud-based office tools that cover everything from email to video conferencing. And if you’re a Follow Up Boss user, it’s a total breeze to integrate.
Package includes: Gmail, Google Drive (online storage), Google Calendar, Google Docs, Google Sheets, Google Slides (presentations), Google Keep (notes and checklists) and Hangouts (video conferences).
Trello is a team-based task management tool that’s impressively visual.
In Trello, real estate admins can easily:
Zapier is a web-based service that allows end users to integrate all the web applications they use to run their business. No matter what other tools you use, this one brings them all together.
Want to see how Barry Jenkins used Zapier to automate his entire business and hit 240 transactions? Check this out.
Source: Mike Bowler
Facebook, Instagram, Twitter…there are a million places to market your real estate business online.
Hootsuite can help. The social media management tool allows users to organize multiple social networks like Facebook, Twitter, LinkedIn and Instagram and schedule content automatically. It also comes with some user-friendly analytics features to help you and your admin track which kind of content is winning on social.
DocuSign is an e-signature service that speeds up transactions.
Documents are securely managed and stored in the cloud and can be signed from anywhere, on any device. This saves admins loads of time chasing or reworking contracts due to illegible handwriting or incorrectly signed signatures, making the entire transaction management process that much easier.
Plus, DocuSign is NAR’s official and exclusive eSignature provider. So it must be good, right?
Source: Talking Agent Success w/ Joseph
Let’s face it. At some point (probably soon), you’re going to need help managing your email marketing.
Enter, MailChimp. This email marketing software is so easy-to-use, even admins with no experience can quickly get the hang of it. Your admin can easily craft gorgeous emails and newsletters using Mailchimp’s ready templates, no design skills needed.
At this point, you can’t afford not to be on Facebook.
And Facebook’s Business Manager is the central hub all your Facebook marketing activities. With this tool, your admin can run and track your ads and manage your Pages—all in one place.
(Already a Follow Up Boss user? You can easily integrate Curaytor and get your Facebook ads up and running asap.)
According to Animoto, real estate listings with video receive 403% more inquiries.
Whoa. No doubt about it, video is the next big thing in real estate marketing and tools like Animoto make it easy to create and drag-and-drop videos into your emails and marketing platform, even if you have zero experience. Whatever their skill level, your admins can easily set you up with video content to help you rock your listing presentations or score more clicks on your ads.
Structurely is a nifty AI solution that helps agents and brokers spend more time closing deals and less time qualifying and following up with leads. With Structurely, you can immediately engage leads via messaging, without you, your admin or your ISAs having to work around the clock.
Whatever tools you use, make sure your admin has everything they need to successfully fills the right holes in your business. Once you have the help you need, you can spend more time growing your business and less time sweating the admin.