From the Realtor.com website:
Realtor.com®, is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive database of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp subsidiary Move, Inc. under a perpetual license to operate realtor.com from the National Association of REALTORS.®
As a well-known national real estate portal, many buyers and sellers are attracted to Realtor.com to search for homes that are available for sale in their local market. Once they find a home they’d like to see in person, they can ‘Contact the Agent’ or ‘Request a Private Showing:
Then, Realtor.com will route this contact information to one of their partner agents, who have paid to receive leads from them, who can then follow up and engage this potential buyer to schedule a showing.
Follow Up Boss is able to pull in your Realtor.com leads automatically from the email notifications they send you:
Once the lead is in Follow Up Boss, we’re able to: