The best real estate businesses start with a solid foundation

Every lead, every tool, working together seamlessly in one place.
More than a CRM, Follow Up Boss is the central hub where you build the systems your business needs to grow and thrive.
Great businesses don't just happen
You build them with flexible systems that scale as you grow.
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"With Follow Up Boss, agents can easily prioritize their leads, automate reminders, and keep track of all their clients’ needs. It’s like handing them a superhero cape."

AI that works for you, like you
Personalized, painless & productive: that’s how AI should be. In FUB, AI is built right into where you already work, and it gets you results by learning your business inside and out.
Be ready for anything
The best businesses evolve fast to stay ahead of the competition. Traditional real estate CRMs and all-in-one solutions can't keep up. FUB is an open platform that gives you infinite room to build and grow—your way.

Choose the tools that give you an edge
Follow Up Boss integrates with over 250+ lead sources, website providers, and more.
Pick what works for you now, and try new ones whenever you want,
without interrupting your team's work.

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Discover Our Advanced Reporting Feature
- More productivity
- Increase agent accountability
- Marketing ROI
- Focus coaching
- All in one place
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Discover Our Advanced Reporting Feature
- More productivity
- Increase agent accountability
- Marketing ROI
- Focus coaching
- All in one place
.webp)
Discover Our Advanced Reporting Feature
- More productivity
- Increase agent accountability
- Marketing ROI
- Focus coaching
- All in one place
.webp)
Discover Our Advanced Reporting Feature
- More productivity
- Increase agent accountability
- Marketing ROI
- Focus coaching
- All in one place
.webp)
Discover Our Advanced Reporting Feature
- More productivity
- Increase agent accountability
- Marketing ROI
- Focus coaching
- All in one place
.webp)
Discover Our Advanced Reporting Feature
- More productivity
- Increase agent accountability
- Marketing ROI
- Focus coaching
- All in one place
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Better support, easy migration
Tired of getting the runaround? Try this instead: 7-day-a-week phone and email support from a team of product experts who are empowered to actually solve your problems. And, they'll make it easy for you to switch from any other CRM.

Why top agents love FUB
41 of the 50 highest-volume teams in the US use Follow Up Boss
Agents use FUB daily
Customer satisfaction rating
Contracts, hidden fees or surprises
Welcome to the FUB Community
Free trial, easy migration, unlimited support
Full access, no credit card required, connect with support immediately.

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