Your 2025 FUB Wrapped

1,877 updates in 365 days

At Follow Up Boss, we don't just talk about growth. We ship it. Daily.

The headline: We pushed 1,877 product updates in 2025.

Yep, you read that right. On average, that's over 5 updates every single day to make your life easier, faster, and a whole lot smarter.

How we counted

We pulled the number straight from our internal channel where every update gets logged after it's reviewed, tested, and deployed. No guessing. No fluff. Just real changes to the platform you use every day.

What this actually means for you

We’re moving faster

We started the year shipping about 20 updates per week. By fall, we were pushing over 50 per week.

Consistent across devices

Nearly 40% of our work focused on making sure features run smoothly across Web, iOS, and Android.

Quality stayed tight

Every update passed peer reviews and testing. Speed doesn't matter if we break things.

5 big wins we loved shipping this year

📬 Smart Messages

More personalization, less busywork. AI-powered replies and smart suggestions on both web and mobile help you respond faster and sound like yourself, not a bot. You've sent over 7 million this year!

⚙️ Automations 2.0 (beta)

More powerful workflows, flexible triggers, and a cleaner visual setup experience. Automation that's built for real estate teams, not just solo agents.

📞 Smarter, faster AI call summaries and transcripts

Better recaps in less time. We're talking 30x faster than before. More accurate transcripts and summaries that help your team save time and follow up with confidence. 42.7 million call summaries and counting!

📋 Smart List Collections

Organize your top-performing Smart Lists into collections your whole team can use. No more recreating the wheel.

🏡 Zillow integration, massively upgraded

This was a huge focus in 2025. We shipped:

• Real-time client insights
• Improved Zillow Home Loans integration
• Zillow Messages in Follow Up Boss
• Better AI lead prioritization
• Performance reporting for Zillow Preferred teams

It’s the most complete Zillow experience you can get without leaving Follow Up Boss.

The bottom line

Every few hours this year, Follow Up Boss got a little faster, a little smarter, and a little more reliable. Whether it was a tiny grammar fix or a major Automations upgrade, it was all designed to help your team grow without the friction.

What’s next

2025 was big. But 2026? We’re just getting started.

Let’s go.

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