10 open house flyer examples to boost your on-the-day visitors

Open house flyers might be one of the oldest tricks in the real estate book, but they don’t have to be boring. A well-designed flyer can be the difference between a packed and empty open house.

We’ve handpicked 10 open house flyer examples—to help you get inspired, stand out, and increase foot traffic at your next open house event.

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10 open house flyer designs that make an impression

Ready to take your open house marketing from basic to brilliant? We've curated a selection of eye-catching designs to help inspire you to get it done. Simply choose the style that matches your brand and make it your own. ✨

1. Modern flyer design

If you've got a show-stopping property to promote, clean and contemporary is your perfect match. 

A minimalist design offers a sleek backdrop that lets your real estate photography shine. With plenty of white space and a smart layout, you can highlight photos and property features without bombarding your audience. It’s the perfect blend of style and function—ideal for that high-end listing that deserves the spotlight!

2. Elevated open house flyers

Create an open house flyer that reflects the essence of your luxury listing. Think rich, understated color schemes, sophisticated fonts, and white space to let the property's features shine.

If you happen to come across a stunning open house flyer that comes with an engaging video for social media, even better!

Pro tip: Help sweeten the deal for agents on your team by offering an “agent concierge service” or team of people that can help them put together open house tours and booklets faster. Learn more in this behind the team episode with Shannon Youssefi, Director of Operations at Whisell Realty Group.

3. Flyers with bold headlines

With a focus on one big hero image, this type of open house flyer delivers a lifestyle feel that still catches the eye. Similar to a magazine cover, it provides a bold headline and one star hero image to really capture the viewer’s attention.

Complete with easy, coffee-table-book style vibes, this is one real estate flyer folks will definitely leave within reach!

4. Geometric flyer design

Want to make your flyer pop? A head-turning geometric design does the heavy lifting for you. The modern pattern draws eyes right where you want them—whether that's a jaw-dropping shot of your listing or an action shot of your rockstar team in action. A balanced layout keeps everything looking sharp and professional, no matter which photos you choose to spotlight.

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5. Easy-to-read from a distance

Go big or go home. With attention-grabbing fonts and colors, you can stop prospects in their tracks before they've even set foot in the door. 

With this type pf open house flyer design, the price tag, showing times, and key features jump right off the page—while gorgeous listing photos play the perfect supporting role.

6. Minimalist open house flyer

This magazine-worthy style doesn't just catch eyes—it captures imaginations, allowing potential buyers to envision themselves in their future home. Just add crisp copy and a compelling call-to-action and you’re good to go!

7. Color-coordinated open house flyer

Want to make your flyer stand out? Grab a color from the listing itself and weave it through your design. It's a surefire way to create an open house flyer that feels thoughtfully put together—whether you're featuring those stunning interior shots or that killer curb appeal.

8. Colorful open house flyer

Most agents play it safe with their color schemes, but the right color combination can definitely catch the eye—especially when promoting a local open house event.

The sky's the limit when it comes to customizing your design. Mix and match vibrant hues and stunning photos featured in your listing sites to make the property pop.

9. Classic & elegant open house flyers

An elegant design is always a safe way to go with your open house flyers.

But don't let "classic" box you in! Play around with different fonts or punch up those neutral tones. After all, even timeless looks can use a fresh twist now and then. 😉

10. Co-listed open house flyers

Ever co-listed a home with another real estate agent or referral partner? A co-listed open house flyer is a great way to showcase both agents, while leaving plenty of room to highlight your shared listing.

Done right, this collaborative approach can expand your reach and create more marketing impact in their sphere of influence (SOI) and your own.

Frequently asked questions about creating open house flyers

Here are some of the top FAQs on how to get more out of your real estate open house flyers.

What tools can I use to create open house flyers?

There are several user-friendly (and sometimes even free) marketing and design tools available to help you create your own professional open house flyers. Here are some examples:

• Canva (free and paid versions)
• Adobe Express (formerly Adobe Spark)
• Microsoft Publisher
• Visme

What size should my open house flyer be?

Standard sizes include:

• 8.5" x 11" (most common)
• 5.5" x 8.5" (half-page)
• 11" x 17" (for larger displays)
• Resize for social media and email marketing

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Should I use photos on my flyer?

Yes! High-quality photos are essential. Include:

• Exterior shot of the home
• 2-3 best interior photos
• Your professional headshot

What information is absolutely necessary on an open house flyer?

Must-have elements include:

• Property address
• Open house date and time
• Price
• Key features (bedrooms, bathrooms, square footage)
• Your contact information
• Brokerage/team information
• Any required disclaimers or legal notices

How can I make my flyer stand out?

Try the following strategies to make your listing flyer stand out:

• Use a clean, professional design
• Include a compelling headline
• Choose a consistent logo and color scheme
• Highlight unique property features
• Ensure text is easily readable
• Include a clear call-to-action

What are some catchy open house headlines?

Your open house headline needs to grab attention and convey value quickly. Here are some proven headline formulas that work:

Urgency-based:

• "Your Dream Home Awaits"
• "Don't Miss Out! First Open House This Sunday"
• "Just Listed - Be The First To See Inside"

Feature-focused:

• "Stunning 4-Bedroom With Resort-Style Pool"
• "Modern Smart Home With Mountain Views"
• "Fully Renovated Historic Charmer"

Lifestyle-based:

• "Live The Downtown Dream In This Luxury Loft"
• "Your Private Oasis: 2-Acre Estate Open This Weekend"

Value proposition:

• "Priced To Sell - Below Market Value"
• "Most Affordable 3-Bed In [Neighborhood Name]"
• "Investment Opportunity: Income Property Open House"

Question-based:

• "Ready To Fall In Love With Your Dream Home?"
• "Looking For The Perfect Family Home?"
• "Want Resort-Style Living Year-Round?"

How many copies should I print?

This is largely going to depend on your prospecting area. Here are some broad guidelines to follow:

• 50-100 copies for average neighborhoods
• Additional copies for high-traffic areas
• Extra copies for nearby businesses
• Some to keep in your car for impromptu marketing

What paper quality should I use for printed mailers?

For printed real estate mailers, consider the following best practices:

• Use at least 32 lb paper
• Avoid basic copy paper
• Use cardstock for durability if posting outdoors
• Consider glossy paper for photos

Should I use both sides of the flyer?

Yes, maximize your marketing space by:

• Putting property details on the front
• Including neighborhood information on the back
• Adding a market overview
• Including your bio and testimonials
• Add a QR code to link it with other advertising campaigns

Pro tip: Consider using one side of the flyers as the open house invitation and the other as a market overview and CMA offer.

Convert more open house leads into deals with smart follow-up

With the right design templates and guidelines, you'll be right on track to capture dozens or even hundreds of leads from your next open house. But are your systems ready?

No matter how effective you are with your open house sign-in, capturing leads is only half the battle. The real success comes from having a repeatable system to organize, nurture, and convert those contacts into closed deals.

Here’s how a real estate CRM like Follow Up Boss can help.

Use open house sign-in sheet software

If you're using a digital sign-in app like Spacio, it's easy to integrate your sign-ins straight into your real estate CRM.

Want a simpler solution? Here's a budget-friendly alternative:

You can also use Google Forms (or Typeform or Jotform) along with a simple Zapier Integration to instantly capture open house leads and drive them straight into your database.

Create an open house follow up automation to nurture and convert

Transform your open house strategy into a conversion machine by setting up automated follow-up sequences that nurture relationships, while you focus on hosting your next successful open house.

Align your recruitment and lead strategies

One big question for real estate leaders like Whissel Realty Group COO Chris VanderValk is: “How do we bolster self-generated business for agents?”

As part of his mission to build a profitable real estate business, Chris keeps a consistent focus on the number of contact attempts from appointment set to appointment met—with a huge emphasis on one open house leads. “One of our favorite things to focus on is helping agents with their self gen, specifically open houses. We know the conversion is really high there,” says Chris in an interview for the Team OS podcast.

Organize your open house leads with Follow Up Boss

You need to make a powerful impression with every piece of your real estate marketing. While having the right open house advertising examples is a great place to start, success with any new listing comes down to the systems you have in place.

With Follow Up Boss, real estate agents can instantly capture open house leads and drive them straight into your database. Once stored safely in your CRM, you can set up automations to immediately launch a relevant follow up sequence and strengthen your connection with new leads. Try it for yourself with a free 14-day trial.

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