When should you send an open house follow up email? (+ free templates)

Real estate agents have a lot to do before, during and after an open house. The one thing they can’t forget? The follow up.

In addition to the open house scripts you use onsite to secure your sign-ins, the right open house follow-up scripts can help you immediately nurture new real estate leads, reconnect with visitors from your SOI, and get more out of every open house.

When to send open house follow-up emails

• Immediately after the open house
• 24-hours later
• 1 week later
• Monthly

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6 essential open house follow-up email templates

Ready to level up your open house follow-up game? These free templates are your secret weapon. Each one is designed for a specific scenario you'll encounter after hosting an open house.

But here's the thing. While these templates are ready to use right out of the box, they'll work even better if you add your personal touch. Think of them as a starting point, not a script. The more you can customize your outreach to match your potential clients' needs, the more genuine and effective your follow-up will be. Let’s get started!

1.  Immediate follow-up email

Let's start with the most time-sensitive template—the immediate follow-up. You know that excited feeling visitors get right after viewing a potential home? That's exactly what we want to tap into here. This quick, friendly email helps you strike while the iron's hot and keeps the conversation flowing naturally with new leads. 

Plus, by asking for their honest opinion as your call to action (CTA), you're showing that you actually care about what they think (not just making a sale). 

Subject line: What do you think?

Hello [FIRST NAME]!

My name is [NAME] and I’m a Real Estate Consultant for [NAME OF REAL ESTATE TEAM AND BROKERAGE]. 

I just wanted to personally thank you for coming to our recent open house!

Your opinion is important to us, so we wanted to see…

What do you think about the house?

Did you like it? Not like it? 

Please let us know!

Thank you in advance :)

[NAME]

[PHONE NUMBER]

[REAL ESTATE TEAM/BROKERAGE]

P.S. If this house wasn’t quite for you or you are looking for something else, you can always feel free to give me a call directly at [PHONE NUMBER].

2. Email for sphere of influence (SOI) and warm leads

Your open house follow-up email to your sphere of influence (SOI) and warm leads requires a different approach than cold leads. These folks didn’t come to your open house because you had the best flyer or social media ad—they came because they already trust you. Use this email to strengthen that relationship and create a natural next step. Keep it friendly and casual while maintaining your expertise as a real estate professional.

Subject line: Great seeing you at the open house!

Hi [FIRST NAME],

It was great to catch up with you at the open house at [PROPERTY ADDRESS]! I hope you found it insightful and got a good feel for the home.

If you have any questions or would like to revisit the property, I’d be happy to arrange that for you. Also, if this home isn’t the perfect fit, I’d love to help you find one that is—just let me know what you’re looking for!

Let’s connect soon and discuss your home search goals. Would you be available for a quick call or coffee this week?

Looking forward to staying in touch!

Best,

[NAME]

[PHONE NUMBER]

[REAL ESTATE TEAM/BROKERAGE]

3. The conversation-starter template

This template is perfect for open house visitors who indicated the property wasn't quite right for them. Your goal is to keep the conversation going by learning more about their specific needs and preferences. By asking about their must-haves and deal-breakers, you can better understand their requirements while positioning yourself as a helpful resource in their home search journey.

Subject line: What do you think of this property?

Hi [FIRST NAME],

Thank you for stopping by the open house at [PROPERTY ADDRESS]! I appreciate you taking the time to check it out.

I understand this home wasn’t the perfect fit for you, but I’d love to help you find one that is. Based on what you’re looking for, I have a few properties in mind that could be a better match.

Would you be open to a quick chat about your must-haves and deal-breakers? Let’s find you the perfect home!

Looking forward to staying in touch.

Best,

[NAME]

[PHONE NUMBER]

[REAL ESTATE TEAM/BROKERAGE]

4. Follow-up invitation email

This email serves multiple strategic purposes: it creates a natural opportunity for potential buyers to reconnect with you, helps them envision themselves living in the community, and builds interest through social proof. By focusing on family-friendly activities, you're appealing to emotional factors in the home-buying decision while providing real value.

Subject line: Get a feel for the community – Join us for a local Family Fun Day!

Hi [FIRST NAME],

It was great seeing you at the open house for [PROPERTY ADDRESS]! I hope you enjoyed the tour and got a good sense of the home. If you liked the house, you’ll definitely want to get a feel for the neighborhood and the local community—especially for your kids!

Our team is hosting a Family Fun Day on [Date] at [Venue], and it’s the perfect opportunity to experience what life in the [Area Name] is like, meet some of your potential neighbors, and let the kids make some new friends (we’ll even have a bouncy castle!).

Here’s the link to add the event to your calendar: [Insert Link]

I’d love to see you there and chat more about the home, the community, or anything else on your mind.

Looking forward to connecting!

Best,

[NAME]

[PHONE NUMBER]

[REAL ESTATE TEAM/BROKERAGE]

5. Follow-up email asking for a referral

Even when a prospect isn't interested in buying, they can still be valuable to your business. This template helps you expand your network by leveraging the goodwill you've worked so hard to build during the open house. The key is to make the request feel natural and mutually beneficial, while maintaining a professional and helpful tone.

Subject line: Know Someone Looking for a Home?

Hi [FIRST NAME],

It was great meeting you at the open house for [PROPERTY ADDRESS]! I appreciate you taking the time to check it out.

Even though this home might not have been the right fit for you, do you know someone who might be interested? I’d love the opportunity to help a friend, family member, or colleague find their perfect home.

As a small token of appreciation, I offer [mention any referral incentive, if applicable, such as a gift card or discount on closing costs] for successful referrals!

Thanks in advance for thinking of me, and if I can help with your own home search, let’s chat soon!

Best,

[NAME]

[PHONE NUMBER]

[REAL ESTATE TEAM/BROKERAGE]

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6. Newsletter opt-in email template

For leads who aren't ready to buy yet, this template helps you transition from a one-time interaction to an ongoing relationship. By highlighting the specific benefits of your real estate newsletter, you're giving prospects a reason to stay connected.

Subject line: Stay in the Loop on Open House Announcements and New Listings!

Hi [FIRST NAME],

It was great meeting you at the open house for [PROPERTY ADDRESS]! I’d love to keep you updated on exclusive listings, open house announcements, and home-buying tips that could help with your search.

Would you like to receive my weekly/monthly real estate newsletter? It’s a quick and easy way to:

✅ Get early access to new and off-market listings

✅ Stay informed on upcoming open houses

✅ Receive expert home-buying tips and insights

You can sign up here in just one click: [INSERT OPT-IN LINK]

Let me know if you’d like to be added, and of course, you can unsubscribe anytime. Looking forward to staying connected!

Best,

[NAME]

[PHONE NUMBER]

[REAL ESTATE TEAM/BROKERAGE]

How to automate your open house follow-up using FUB

Let's talk about making your follow-up process super smooth and automated.

If you're a Follow Up Boss user and you’re already using Spacio for digital sign-ins at your open houses, you're in luck—with the integration activated, your open house leads will flow straight into your database without you lifting a finger.

You can also use Google Forms, Typeform or Jotform and connect it to Follow Up Boss through Zapier.

Once you've got those leads safely tucked away in your real estate CRM, that’s where the real magic happens. You can set up automations to trigger your follow up sequence right away.

Setting it up is super simple:

• First, flip the switch on the Open House Follow Up Automation
• Customize it with your own action plan (make it yours!)
• Get those open house attendees into the system (import them, add them manually, or let Spacio do its thing)
• Add an "Open House Attendee" tag to each person

And just like that, you've got a follow up machine running 24/7 after every completed open house. 🎉

Make sure that leads with a longer buying timeline are integrated into the rest of your real estate marketing, including your email drip campaigns.

Generate more real estate leads from your open houses

The key to successful open house follow up is sending the right email at the right time. Whether you're reaching out immediately after the open house, nurturing warm leads, or reconnecting with potential buyers weeks later, these templates give you a solid foundation to work from.

Remember, personalization is crucial. Take these open house follow-up templates and make them your own by adding specific details about the property, addressing individual concerns, and highlighting what matters most to each prospect.

And hey, why manually track all these follow-ups when you can automate them? Follow Up Boss makes it easy to turn your open house leads into lasting relationships (and closed deals). 

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