It’s no secret videos are a critical part of every modern real estate marketing strategy. But like any successful marketing tactic, creating great real estate videos takes work. If you’re reading this, you’re likely wondering if it’s really worth the time and effort.
The short answer is: Yes!
Research shows that people are watching more video content online than ever before — the amount has almost doubled since 2018.
And sure, the right real estate video gives agents the opportunity to advertise homes to potential buyers. But beyond that, real estate videos can also serve as a key educational tool to help build credibility, reach more prospects, and position yourself as a trusted resource for potential buyers and sellers.
These days, there are countless ways to make video content work for you. But what types of real estate videos should you be focusing on? Get inspired with 15 quintessential real estate videos that always hit the mark.
The top 15 real estate videos every agent needs
- Home tour videos
- Weekly video series
- Listing videos
- Meet the agent videos
- Day in the life video
- Drone videos
- Personalized prospect videos
- Evergreen educational videos
- Client testimonials
- TikTok videos
- City highlights
- Local business interviews
- Expert interviews
- Market breakdowns
- Meet the team office tours
15 real estate videos that are always worth the effort
1. Home tour videos
You’re already doing open houses and walkthroughs, so why not get your phone out and start recording them?
“We're seeing a lot of success with property walkthrough videos,” says Ryan Rodenbeck of Spyglass Realty in Austin, Texas. “Showing a potential buyer various homes consistently and then inviting them to reach out for a private tour is an effective way to engage with an audience and show them that you're a professional.”
2. Weekly video series
In the game of real estate, the competition is fierce. A weekly video series is a great way to deliver updates to your followers and customers in a fun and digestible format that makes them feel like they know you.
For example, you could do a recurring series on new construction communities in your local area. Ryan Fitzgerald of Raleigh Realty believes “these are super valuable as more often than not there is not much content on new construction communities so you can be the go to resource for all buyers considering. Also a great way to show the community to your audience on social media!”
3. Listing videos
If you’re looking to sell more homes, listing videos are always an excellent choice. The key is to do them better than the other agents in your area.
“In 2023 we need to see better listing videos,” says Geoff Goolsby of The Goolsby Group. “There’s no better medium than video, and yet only the minority of agents are creating good content to showcase their listings.”
Making your listing videos more human is the best way to play it.
“Consumers want to see more humans interacting with homes. They get bored of listing videos that don’t have some human interaction. They want to be both entertained, informed, and then inspired to buy. If you spend the time and investment in quality listing videos that solve those consumer needs, you’ll attract more clients looking to sell and buy.”
So what don’t consumers want in a listing video? “Please don’t do slideshows,” says Geoff. 😅
4. Meet the agent videos
While we’re on the topic of giving your videos a human face, why not use them to introduce yourself?
The right agent profile video will help give prospects an inside look into who you are as a person and the type of experience they can expect if they choose to work with you.
Dale Archdekin, Founder of Smart Inside Sales adds, “A lot of agents will have an ‘about me’ video on their website. But if you really want to build a personal connection with leads and clients, then shoot videos of your life! Whether you’re on the job driving to a listing appointment or at your kid’s soccer game, shooting a quick video on your phone and sharing it on social media can help build a personal connection with your network.”
5. Day in the life video
Another great way to build rapport with prospects is to take the ‘meet the agent’ approach a step further and create a video showing your followers what it’s really like to walk in an agent’s shoes for a day.
Showcase what a day in your life as a real estate agent looks like — driving around town to meet clients for showings, researching your local market, or meeting with prospects to understand their unique needs. For anyone thinking about working with you, they’ll know exactly what the process could look like.
6. Drone videos
With epic angles and cinematic quality, it’s almost impossible to make a bad video using a drone.
Use drones to showcase jaw-dropping aerial views of homes for sale — especially if your listings have a particularly awesome view or large area you want to showcase.
For a little extra flair, add upbeat music to help get prospects geared up and ready to take the next step.
7. Personalized prospect videos
Prospect emails not getting the same engagement they used to? Why not spice them up with a personalized video?
From BombBomb to Vidyard to built-in video texting within your CRM, there are a ton of excellent tools out there that can help you personalize and send high-quality videos in a matter of minutes, no matter where you are. You can opt to use a customizable illustrated video for a well-branded intro, or even record an info-packed listings update while on the go.
8. Evergreen educational videos
As a real estate professional, you are a wealth of knowledge. Your experience is super valuable to any prospect, so use it!
Lee Adkins, Head of Growth at Amplified Solutions, recommends focusing on informational, evergreen videos for long-term ROI on your video content.
“Create content focused on education, first-time buyer videos, what to expect from your inspection, what is an appraisal contingency? Topics that work both for current clients as well as attracting more clients.”
9. Client testimonials
Did you know 41% of sellers found their agent through referrals? With social proof being one of the most persuasive marketing assets out there, you can’t afford not to have reviews and client testimonials in your video marketing arsenal.
And the great news is, they don’t have to involve a professional production team.
“Online reviews on Zillow or even your own website are often taken with a grain of salt by readers. However, if you can ask a happy client to shoot a quick video of themselves on their phone explaining why they loved working with you and what you did for them, that comes off as much more genuine and believable,” shares Dale.
10. TikTok videos
If the idea of getting started on yet another social media marketing channel makes you want to run and hide, we get it.
TikTok may be a distraction factory, but the growing social platform currently boasts over 1 billion — yes, that’s billion with a ‘b’ — monthly active users.
As a video-first platform that is still creator-driven, TikTok is an easy way to meet prospects where they are. In fact, experts like Mark Ferguson of InvestFourMore believes "The easiest way for real estate agents to get noticed right now, is TikTok. TikTok is exploding and a much easier platform to gain traction on than most social media.”
Plus, the platform naturally lends itself to short, bite-sized content making it a low-lift way to get started with real estate videos.
11. City highlights
Real estate videos that highlight your local area are a great way to showcase your expertise as an agent — especially for prospects looking to relocate.
Dale Archdekin recommends making school review videos as a great way to attract prospects with children.
“For families, the local schools are a huge selling point for buying a home. Do some research on the local school district and make a video that highlights what its strengths are. Again, most people would much prefer to watch a video than read something.”
A ‘best-of’ list is another great format for videos highlighting your local area. What are the best restaurants in the city? Coffee shops? Pizza places? As an agent, you know your town. Create videos that make potential new residents excited to live there.
12. Local business interviews
Take your highlights videos to the next level and interview peers and partners in the local community. Walk and talk video interviews are a great way to show prospects that you are actively invested in and part of the community, but a quick Zoom interview works just as well.
As a major bonus, these videos are a great opportunity to meet more people in your local area.
13. Expert interviews
Another way to go about your video interviews is to interview other experts in real estate.
To start, consider all the various questions a new buyer might have. From there, sit down and speak with experts who can help answer those questions.
For example, an interview with a local lender can help prospective buyers learn everything they need to know about getting a home loan. An expert from a local construction firm can help them understand what to look for in a new build or fix-and-flip.
The great thing about being an agent isn’t just that you yourself are an excellent source of insights. You’re also a key community connector, so use the power of your network to help your buyers find the right people with the right answers.
14. Market breakdowns
The real estate market is always shifting. It’s understandable that both would-be buyers and sellers might be nervous about what to expect next.
Use your video content to help prospects understand how the market is changing and what they need to know in order to come out on top. Not only will this help position you as the go-to expert in your area, it will also help build trust and credibility when prospects are ready to make a move.
15. Meet the team office tours
Peel back the curtain via a great office tour video. This is a super fun way to add some personality to who you are as a team and brand, while showing potential prospects where to find you.
Whether you have a home office or a larger space with multiple agents, showing the place where all the hard work happens is a great way to make prospects feel welcome.
So are real estate videos really worth it?
We hope this has shown you that they are. But like everything else in this business, it’s all about your ability to take that first leap — then execute consistently.
The great news is, there are a ton of different ways to get started, so pick one that you’re excited about and don’t be afraid to run with it.
In Follow Up Boss, it’s easy to integrate your video content into your daily prospecting workflows by adding your videos straight into your emails, easily inserting YouTube content into your communication with prospects, or integrating with BombBomb to record prospect videos without ever leaving your CRM.
Find out how easy it can be with a free 14-day trial.