Follow Up Boss Tip: Scripts for Every Step of the Buying Process to Get More Reviews

Reviews have become a pretty big deal. From the teams who have been able to turn public reviews into their #1 source of new leads, to the ‘Yelp Generation’ who won’t buy anything without being able to see a decent number of reviews and a 4+ star rating, reviews have become an essential part of every agent’s marketing mix.

We all know they’re important, but knowing how to get them consistently is a whole other story.

And when you talk to some of the top performing agents in this category, they’ll tell you the process for getting reviews starts right at the initial consult.

One of those top performers, Justin Landis in Atlanta, was kind enough to share the exact scripts his team of 16 has used to generate 196 Zillow reviews (at the time of writing), and use these as a big part of how they’ve been able to close 330 sales in the last 12 months.

Buyers

At the end of the Buyer’s Consult:

Lastly, I want to share our goals with you.

First and foremost, our number one goal is to help you make the wisest possible decision in this process. We want you to buy the right house for you and to pay the right price for you. Even if the wisest decision is to not buy now, we want you to make that decision too.

Secondly, we want to provide such a high level of service that you’ll want to refer your friends and family to work with us. Our business is almost all referrals (just like how we met you), and helping our client’s friends is one of our favorite parts of our job.

Finally, we want your experience to be 5 star experience so that you are willing to share it in an online review. Even though most of our business is from referrals, so many people go online and look for reviews before they even reach out to us. We want them to see how much we care!

So we will be checking in throughout the process to make sure that we are providing that high level of service, and we also want you to let us know if there’s anything that we can do better.

Are you ok with that?
Thanks!

Under Contract (Transaction Coordinator):

At this point in the process, I always want to ask to make sure that we are achieving our goals of helping you make the best decisions possible and providing a 5 star experience that will earn your future referrals and reviews. Are we achieving those goals?

*If no, ask for details, understand the situation, and assure them that you will remedy it for them.

Thanks! That’s great to hear. Would you mind to take a few minutes to go ahead and write us a quick review?

That’s awesome. I’ll send you a link to a few review sites to make it super easy for you. Also, we have a quarterly drawing for everyone who writes a review, and this quarter’s prize is an Apple Watch!

What else can I do to help you right now?

Through Due Diligence (Transaction Coordinator):

I know that I asked you this previously, but as you can probably see, this is a really big deal for us! Are achieving our goals of helping you make the best decisions possible and providing a 5 star experience that will earn your future referrals and reviews. Are we achieving those goals?

*If no, ask for details, understand the situation, and assure them that you will remedy it for them.

Thanks! That’s great to hear. Would you mind to take a few minutes to go ahead and write us a quick review?

That’s awesome. I’ll send you a link to a few review sites to make it super easy for you. Also, we have a quarterly drawing for everyone who writes a review, and this quarter’s prize is an Apple Watch!

What else can I do to help you right now?

Closing (Buyer’s Agent):

It’s been so great working with you guys! I’m really happy how things worked out and hope you are too. If you remember, when we first met, I told you that we wanted to help you make a wise decision and to earn your future referrals and reviews. Have we done that?

Thanks! That’s great to hear.
*If no, ask for details, understand the situation, and assure them that you will remedy it for them.

*If glowing remarks, let them know that Rebecca will be reaching out to them to get feedback and let them know how they can share their experience with others.

What else can I do to help you right now?

Sellers

At the end of the Listing Appointment: Lastly, I want to share our goals with you.

First and foremost, our number one goal is to help you achieve your goals, which we agreed earlier is to sell this house for as much as possible, as quickly as possible.

Secondly, we want to provide such a high level of service that you’ll want to refer your friends and family to work with us. Our business is almost all referrals (just like how we met you), and helping our client’s friends is one of our favorite parts of our job.

Finally, we want your experience to be 5 star experience so that you are willing to share it in an online review. Even though most of our business is from referrals, so many people go online and look for reviews before they even reach out to us. We want them to see how much we care!

So we will be checking in throughout the process to make sure that we are providing that high level of service, and we also want you to let us know if there’s anything that we can do better.

Are you ok with that? Thanks!
Listing Day (Listing Agent):

Once again, we are so excited about your house hitting the market! As we said when we first met, our goals are to sell your house for as much as possible as quickly as possible and to provide a 5 star experience to earn your future referrals and online reviews. Thus far, do you think we are doing everything possible to achieve those goals?

Thanks! That’s great to hear.
*If no, ask for details, understand the situation, and assure them that you will remedy it for them. *If glowing remarks, ask if they would go ahead and write us a review
What else can I do to help you right now?
Under Contract (Listing Manager):

At this point in the process, I always want to ask to make sure that we are achieving our goals of helping you make the best decisions possible and providing a 5 star experience that will earn your future referrals and reviews. Are we achieving those goals?

*If no, ask for details, understand the situation, and assure them that you will remedy it for them.

Thanks! That’s great to hear. Would you mind to take a few minutes to go ahead and write us a quick review?

That’s awesome. I’ll send you a link to a few review sites to make it super easy for you. Also, we have a quarterly drawing for everyone who writes a review, and this quarter’s prize is an Apple Watch!

What else can I do to help you right now?

Through Due Diligence (Transaction Coordinator):

I know that I asked you this previously, but as you can probably see, this is a really big deal for us! Are achieving our goals of helping you make the best decisions possible and providing a 5 star experience that will earn your future referrals and reviews. Are we achieving those goals?

*If no, ask for details, understand the situation, and assure them that you will remedy it for them.

Thanks! That’s great to hear. Would you mind to take a few minutes to go ahead and write us a quick review?

That’s awesome. I’ll send you a link to a few review sites to make it super easy for you. Also, we have a quarterly drawing for everyone who writes a review, and this quarter’s prize is an Apple Watch!

What else can I do to help you right now?

Closing (Listing Agent):

It’s been so great working with you guys! I’m really happy how things worked out and hope you are too. If you remember, when we first met, I told you that we wanted to to earn your future referrals and reviews. Have we done that?

Thanks! That’s great to hear.
*If no, ask for details, understand the situation, and assure them that you will remedy it for them.

*If glowing remarks, let them know that Rebecca will be reaching out to them to get feedback and let them know how they can share their experience with others.

What else can I do to help you right now?

Who are We?

GrowthHouse is where ambitious agents and teams come to learn strategies and tactics to grow their real estate businesses.

The team behind GrowthHouse also runs Follow Up Boss, a sales driven CRM dedicated to helping agents and teams focus and follow up for more appointments and sales. Click here to learn more about how Follow Up Boss can help you accelerate your growth.