Andrew Szatan
on

Today's real estate buyers don't randomly look for homes—they methodically search for them. If you're lucky, your website is one of the first places they’ll go. 

According to a 2019 report by the NAR Research Group, 44% of home buyers browsed for property online first, while only 6% drove by homes in neighborhoods.

If you want buyer eyes on the properties your team has on the market, a user-friendly, SEO-optimized website is essential. 

But, how do you find the time to build a website?

We’ve reviewed 9 of the easiest, most time and cost efficient real estate web platforms and broken them down based on price, features, and ease of use. This list is full of winning platforms. Check it out!

The Best Real Estate Website Builders and Marketing Platforms in 2020

  1. Ylopo
  2. Agent Fire
  3. Union Street Media
  4. Luxury Presence
  5. Real Geeks
  6. Sierra Interactive
  7. IDX Broker Home
  8. Pro Website Agents
  9. Placester
Psst, want detailed info on every lead that visits your site? Personalize your follow up and convert your best leads faster with the Follow Up Boss Pixel!

Best Real Estate Website Builders + Platforms: The Breakdown

The primary job of a real estate website builder is to provide a platform for agents to showcase their listings and build brand authority with ease. 

With this definition in mind, we looked for website builders that offer both landing pages and IDX integration so buyers can easily browse properties and immediately opt-in. 

We also wanted to find features that would complement a team’s overall sales strategy, fit most team budgets, and provide a quality customer experience.

Here are the other criteria we looked at:

  • Landing pages: Property-specific webpages and landing pages that boost lead engagement and conversion by displaying target images, information content, and potential lead magnets to capture a specific audience. 
  • IDX connections: IDX integration to automatically pull listings from the MLS database straight into your team’s website so you can seamlessly feature the available listings in your area directly on your website. 
  • Pricing: Creating your team’s brand online can break the bank, we took pricing into careful consideration.
  • Ease of use: Your team’s primary goal is to be out making things happen. The last thing you want is for your agents and admin to spend countless hours grappling with your website. All of the site builders we found offer drag-and-drop features or dedicated design teams to supercharge your site, plus solid customer support in case you ever get stuck.
  • Additional features: Some want no frills. Others want all the glitz. We took a look at marketing tools, lead gen features, and more so you can spruce up your website your way.

Open Platforms vs. All-In-One: How To Know Which Real Estate Websites Deliver The Best ROI

A quick word of warning before we dive into our list. At first glance, an all-in-one IDX-integrated website platform that includes a CRM (or some kind of lead nurture component) may seem like it makes the most sense. After all, why worry about setting up, connecting, and paying for multiple platforms if you can do it all with just one?

Unfortunately, the reality is a bit more complicated.

While an all-in-one website platform + CRM may make sense at some point in your real estate career, these types of closed systems can hinder your growth over time. For example, if you want to try out a new lead gen or remarketing tool, or even simply redesign your website, you might find yourself having to pay thousands of extra dollars to migrate your entire website.

For more on the cost breakdown on your real estate tech systems, check out our article on What's The ROI On Your CRM? Here's How To Know If Follow Up Boss (Or Any CRM) Is Worth It.

The bottom line is this: Your business can and should look very different from year to year.

In today’s fast-changing market, it's important to establish a business foundation you can expand into—not one that keeps you locked in.

Another thing to think about ease of training. If you’re buying an all-in-one because you want to use their website features, will you need to train yourself (or a whole team of agents) on a new CRM as well? It can take up to 10 hours per agent just to learn the basics, so make sure you’re ready to make that investment.

Don’t Let Your Real Estate Website Stand Alone: Integrations Drive Results

A functional, well-designed website will showcase your listings, tell your story and generate leads. That alone will make a huge difference in your business. But your website can do so much more.

Because any website can generate lots of data about customers—but a high-performing website platform will integrate closely with your CRM and pass along data about where your leads came from, the pages they visited and more. All that data helps you tailor your follow up (hello, higher conversions!) and measure the ROI on your advertising spend. 

Many all-in-one systems offer this kind of integration, since they’re basically one system. At Follow Up Boss, we offer the industry-leading Pixel, which works with almost any website and puts rich data on every lead right inside your CRM. Plus, it has the added benefit of being highly flexible: You can move it to a new website if you ever switch platforms in the future, or even use it on multiple websites if you have them.

No matter which solution you choose, the important thing is to make sure you have a way to collect the amazing data your website has to offer and store it in a place where you can actually use it!

1. Ylopo

Ylopo is a high-tech digital marketing solution with lots of automation going on under its hood and an unparalleled Facebook advertising management system.

Features 

Ylopo offers a mobile-optimized IDX website with a clean and superb design, but shines best at generating warm leads through smart Facebook advertising and automation. 

In other words, the solution allows agents to reduce their cost-per-lead price on Facebook to one of the lowest on the market.

Ylopo's Listing Rocket feature automatically creates a Facebook Ad campaign as soon as your listing comes on the market, launching a series of unique ads for every stage of your listing’s buying process—from open house to a pending sell. 

The platform also boasts smart tech such as a proprietary AI chatbot to engage leads 24/7, a marketing dashboard that works in manual and auto-pilot modes, and dynamic targeting ads.

Barry Jenkins’ Better Homes & Gardens Real Estate team knocks it out of the park with the Ylopo platform.

Pricing

The core Ylopo platform will cost you $295 per month, but if you want to access exclusive features and allow Ylopo to optimize your lead spend budget the price will grow proportionally with your ad budget. 

Ease of Use

Ylopo’s automation features allow teams to run social media marketing campaigns on autopilot. Additionally, Ylopo really invests in its clients, providing timely support  and using existing customers as advocates that help new clients quickly get the hang of the platform.

Best For

Ylopo is a great website platform for real estate agents that are actively trying to utilize the latest tech trends or teams that want to maximise ROI on their ad management budgets. 

It also works great if you want to rapidly expand your stream of quality leads and train new agents to qualify and convert them.

Ylopo gets you leads. Want to close more of them as clients? Integrate Ylopo and 200+ other lead sources with Follow Up Boss!

2. Agent Fire


Agent Fire is a website building and online marketing platform that allows you to create amazing, hyperlocal real estate websites through a wide range of available design customizations.

Features 

Using the Spark builder, you can create a website within minutes and then integrate it with your favorite CRM system. 

Features include unique clickable maps for the local real estate market, a proprietary automated home valuation system, IDX search, AF listings, AF lead manager, and Mailchimp integration. 


Colorado Spring Military Homes demonstrates that you don’t need to spend weeks creating a hyperlocal, high-functioning real estate website with Agent Fire.

Pricing

Agent Fire offers three distinct pricing plans with a monthly support fee of $129 and varying setup costs.

'Spark site' setup is free and includes a customizable website template with core product features. 

'The semi custom' setup fee is $699 ($499 on discount) and includes a design team that sets up your entire website along with a custom home page.

'Spark custom setup' is $1,785 and is a fully customized design solution with dedicated designs and custom subpages. 

Ease of Use

Agent Fire offers a drag-and-drop website builder with an intuitive interface. Additional perks include copywriting and logo design services.

Best For

The Agent Fire website platform is great if you need to quickly build a website in a hyperlocal market that will look good on mobile devices and can grow organically. 

This would be a perfect solution  if you wanted to test a new market without spending too much upfront on website development costs or service fees. 

Want to make sure your agents always follow up on your Agent Fire leads? Send them straight into Follow Up Boss.

3. Union Street Media

Union Street Media is a digital agency that builds highly-customized real estate websites optimized for organic search, user experience, and lead conversion.

Features

Union Street Media websites include all the typical features that real estate agencies typically need from a branded website: MLS import, home search, and branded landing pages.

On top of that, the platform offers automated home valuation tools for engaging sellers. The websites are optimized for organic search with regularly updated listing details pages, mobile-friendly design, content management system, and integrated blog. 


Perry & Co, a 50+ agents brokerage is just one of Union Street Media's proud clients.

Ease of Use

The platform website is easy to set up with two setup packages to choose from.

The turnkey package allows you to select a template from a library of pre-made designs. The premium package is a completely customized solution that one of the team designers will create specifically for your company.

The platform integrates with several different services and tools, and the lead data can be automatically imported into your CRM.

Best For

If you favor organic search and looking for a custom branded solution designed and developed by a team, Union Street Media might be a good fit for you. 

4. Luxury Presence

Luxury Presence is a website building and online marketing platform specifically targeted at boutique real estate agencies who primarily use their websites for branding purposes. 

Features

Apart from a custom website design, the Luxury Presence website features a proprietary IDX tool with a split-screen map, multiple-MLS feeds, saved searches, and multi-field searches. 

In addition to that, Luxury's websites are fully optimized for a mobile experience and can pull data directly from your MLS feed to layer interactive content on top of your listings, creating visually rich listing pages for your website. 


Joyce Rey utilizes the full power of a Luxury Presence website to drive the sales of high-end  listings in the Beverly Hills area.

Pricing

According to third party review websites,a Luxury Presence website starts at around $5,000 with service fees of up to $500 dollars monthly.

Additional a la carte expenses can include copywriting, SEO, and video production services. 

Ease of Use

Luxury Presence websites are easy to use simply because there aren’t many advanced technical features that need to be configured by the customer.

Best For

The name pretty much gives it away: the target audience for the Luxury Presence website builder platform is boutique agencies that operate in a luxury market and value branding efforts and impeccable visual experience above anything else. 

Closing luxury leads is rewarding, but tough. If you want to maximize your chances, perfect your nurturing game with Follow Up Boss custom action plans.

5. Real Geeks 

Real Geeks helps you step up your digital game with Facebook marketing tools and services, plus PPC management. This platform is perfect for teams with an online advertising budget who’d rather spend time with clients than ads and ad spend. 

Features 

Real Geeks offers IDX-capable websites with incredible mobile optimization, property value tools, email automation, market reports, and SMS auto-responders. The Facebook Marketing Tool accelerates the ad creation process, while the in-house Facebook marketing team assists with ads management and PPC campaigns so you can focus on selling. 


Sims Real Estate Group is crushing it with Real Geeks and has grown exponentially since adopting the platform in 2015. 

Pricing

After reviewing a 3rd party source, Real Geeks pricing starts at $300/month for a fixed management fee, and the setup fee is around $500. You will also need to factor in whatever marketing budget you wish to maintain each month. 

 According to its website, a $400 monthly marketing budget will get users approximately 50 leads. 

Ease of Use

With Real Geeks, you can build a beautiful website quickly due to an easy interface and quality organization within the user’s area. If you’re looking for customer service that provides phone support, you may want to look elsewhere. Real Geeks does only offer email support and is reported by some users to be a little slow to respond at times.

Best for

This is probably the best option for more established teams who will need less ongoing support. While some reviews report an outdated interface, another downside may be the slow customer service response time, and the hefty setup fee may be a bit too much to chew for those just starting out.

6. Sierra Interactive

Sierra Interactive is a website building and online marketing platform for creating beautiful real estate websites that are optimized for lead generation and organic growth. 

Features 

Sierra Interactive provides you with a customizable home search website that includes content management, lead generation, and ad management features. 

The platform’s websites are optimized for organic traffic and look great on mobile phones. Other features include an integrated dialer, online chat, integrated virtual tours, automatic listing updates, and Facebook remarketing features.

Ruby Home praises Sierra’s website search engine optimization, page speed, and how quickly the website started ranking on local listing keywords.

Pricing

Sierra Interactive currently features a $399 per month plan that includes 2,500 text messages and dialer for up to 5 users. 

There is an additional $100 fee for every 5 additional users. There is also a $500 setup fee.

Ease of Use

Sierra Interactive makes it easy to set up and customize your website with pre-made templates that look modern and accessible. The platform is also extremely capable when it comes to creating custom listings with its configurable listing sitemaps.

Some lead generation features, however, are not fully automated. Additionally, the embedded email system lacks advanced features and is generally hard to set up. You may want to consider investing in specific email marketing solutions or a real estate CRM system to fill this gap. 

Best for

The Sierra Interactive platform is a great fit for real estate industry veterans who know exactly how their lead generation funnel works and are want to use a quick, leased website system to increase their organic rankings. 

Sierra Interactive is a long-term solution that will yield greater returns with time. With a responsive support team and open API, you can be sure Sierra Interactive is not a risky long-term investment.

Make sure you’re nurturing every last one of your Sierra Interactive leads using our Follow Up Boss integration.

7. IDX Broker Home

IDX Broker Home is powered by IDX Broker Platinum and offers both the looks and functionality of a WordPress site with built-in IDX compatibility. Choose from well-designed themes that are mobile-ready and paired with G-suite.

Features 

IDX Broker Home offers all the features of IDX Broker Platinum, plus a personalized WordPress site with your choice of gorgeous themes. IDX Broker Platinum provides website tools that include MLS compatibility, a mortgage calculator, map search tools, and social media integration. 


If you want to see what a solo agent's website looks like with IDX Broker Home, Larry Tristano's site is a great example.

Pricing 

IDX Broker Home has a $500 setup fee and offers three levels of plans. The Agent Plan starts at $150 a month for individual Realtors, the Team Plan starts at $160 per month for small teams, and the Office Plan starts at $190 for larger offices. 

IDX Broker also has lower priced packages for teams just looking to add an IDX WordPress plugin to their current WordPress site.

Ease of Use

IDX Broker Home offers an intuitive WordPress platform and is easy to use. Many of the widgets and plugins are customizable, allowing teams to build beautiful, functional sites that will grow with their business. Like other WordPress sites, you can use custom images, logos, and videos to make your brand stand out.  

Best for

IDX Brokers is best for real estate agents with a long-term approach to building their online presence and SEO.

IDX Broker Home doesn’t offer a free trial, which can set you back a pretty penny if the software isn’t right for your business. We recommend setting up a tour with their customer service team before making your investment. 

8. ProAgent Websites

ProAgent Websites has a lot of bells and whistles without the big price tag. Simply build a beautiful website with IDX search and other custom features for a single price!

Features 

Pro Agent Websites give you plenty of template options that are mobile responsive and easy to navigate. These sites are IDX search-friendly, and integrate well with 3rd party sites like Zillow, Zapier, Facebook, and Trulia.

Choose from dozens of mobile-responsive templates

Pro Agent Websites come with tools like lead capture, listing tools, CRM management, and other marketing features to boot.

Pricing 

Single agents pay $59.95/month with teams, and brokerages pay $79.95/month. They also offer a Brokers Plus package that allows individual agents to have their own sites for an additional $10 per month. Plus, there is  a 30-day trial, so you can test the platform without a huge up-front commitment. 

Ease of Use

Pro Agent Websites have a host of YouTube videos in their education library to assist in setting up and maintaining your website. They also offer support via phone and email during normal business hours.

Best for

One significant consideration when choosing Pro Website Agent is whether they work with your local MLS. They have a dropdown menu of MLS regions supported by their platform. If your MLS isn’t on the list, you’re better off looking elsewhere for a real estate website builder. 

9. Placester

Placester is one of the best-known and most affordable website builders. The best part? Placester partners with NAR to provide a 25% discount to its members. 

Features

Placester offers an Agent Pro plan and a Broker Pro plan for both NAR and non-NAR members. It provides all the essentials, including web hosting, IDX integration, map search, lead capture, landing pages, home valuation tools, and email marketing tools for up to 2,500 recipients. 


Placester knows mobile, which is how over 67% of people search for homes. 

Broker Pro offers additional agent management and lead distribution tools for up to 10 agents.

For a closer look at the Placester features in action, check out the The Cape House Team website.

Pricing 

  • NAR Member Agent Pro: $99/month, $99 setup fee; or $1188/year
  • Non-Member Agent Pro: $125/month, $125 setup fee; or $1500/year
  • NAR Member Broker Pro: $199/month, $199 setup fee; or $2388/year
  • Non-Member Broker Pro: $250/month, $250 setup fee; or $3000/year

Ease of Use

Placester offers drag-and-drop features and stores all your content in a library for quick access. Its editor is intuitive, making it easy to navigate for even the most tech-challenged agent. 

Those who need a little extra support will be happy with Placester’s customer service, which is available by phone Monday-Friday. You may access customer service after hours by submitting an online ticket.

Best for

Placester is a great website builder for small teams and for agents and brokers just starting out. Brokers in need of more robust reporting may want to look elsewhere, and as a team or agency grows, they may outgrow this software.

Which Real Estate Website Builder is Right for You?

Whether you are a one-Realtor show or a part of a bustling team of real estate titans, each one of these real estate website builders offers impactful solutions to build, launch, and scale your online presence.

No matter which one you choose, Follow Up Boss can seamlessly integrate with your website's backend so you can generate and convert more leads, with fewer tech headaches. 

Want to see for yourself? Sign up now to try Follow Up Boss for free!

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