The best real estate coaching programs + how to choose

Mindset & Motivation
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It’s not easy to make it in real estate, especially if you go it alone. 

Whether you need support with mindset, lead generation, team building, CRM management, or all of the above — there’s an expert coach out there ready to help you face anything the real estate market throws at you.

But which coach is the right one for you? In this comprehensive guide, we’ll help you compare the leading real estate coaching programs in the industry today so you can choose the best fit for your business.


Amplified Solutions

Co-Founders: Lee Adkins & Joey Ahern

COO: Kris McDonagh

Key facts:

  • Lee Adkins& the Amplified Solutions team are certified Follow Up Boss consultants and real estate operations experts with experience helping teams scale to $65M+ in sales
  • The consultants at Amplified Solutions have a targeted focus on lead management, helping teams transform goals into systems and use data to measure success
  • Support includes weekly masterclass and masterminds, quarterly strategy sessions, on-demand access to standard operating procedures (SOPs), documentation, video content and more

Pricing: Starts at $2,000 per month with a 3-month minimum. They also offer a free assessment to help you pinpoint areas for improvement.


CEO: Bernice Ross

Key facts:

  • Bernice Ross is a nationally syndicated columnist, author, trainer and speaker with over 20 years of real estate sales experience
  • She launched the Awesome Females in Real Estate conference in 2007 dedicated to helping women overcome challenges in leadership
  • BrokerageUP! offers comprehensive training and coaching custom designed for brokers and their agents

Pricing: One-time fee of $395 for agents and  $1,495 for brokerages.

Buffini & Company

Founder: Brian Buffini

CEO: Dermot Buffini

Key facts:

  • Founded by legendary real estate agent Brian Buffini, Buffini & Company claims to be the largest coaching companies in North America
  • The company was founded over 25 years ago and has served over 3 million people in 37 countries
  • Offers three core coaching programs for agents at every level, plus a wide range of free resources and online training courses

Pricing: One-2-one coaching starts at $549/month and includes 2 coaching calls per month, access to a live and online community and a daily action plan customized to your goals.


By Referral Only

Founder/CEO: Joe Stumpf

Key facts:

  • Joe Stumpf specializes in helping real estate agents automate their marketing. 
  • Coaching is delivered via a membership-based program, including a members-only community, on-demand access to training content, done-for-you tools and systems, accountability check-ins and more

Pricing: Schedule a tour of the By Referral Community via their website.

Cheplak Live

CEO: Jon Cheplak

Key facts:

  • Jon Cheplak started his real estate career in 1987 and is the former GM/EVP of a multi-state, multi-office company with a team responsible for $7.2M in annual GCI
  • Coaching is delivered by industry professionals that have delivered massive results as Team Leaders, Broker/Owners, and Executives, including Laurie Reader, Veronica Figueroa, Preston Guyton, Debra Beagle, Suneet Agarwal and more
  • Programs are hands-on with regular weekly calls designed to support clear action steps

Pricing: $997 per call with one of Jon’s Elite Coaches or $1,997 per call to coach with Jon, plus text and emails as needed.

💡BONUS: Hear from Jon Cheplak on working mastery of skills with your agents, enforcing standards, and reframing the way you think about your P&L

Club Wealth® Coaching Programs 

Founder/CEO: Michael Hellickson

Key facts:

  • Michael Hellickson has coached 60 of the top 200 teams in the US and has over 30 years of experience in real estate
  • He has been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network
  • Programs include one-on-one coaching with a vetted coach aligned to your needs

Pricing: Prices start at $97 per month for group coaching.

Coach Ken International

Founder/CEO: Ken Goodfellow

Key facts:

  • Ken Goodfellow built his own real estate company with 200+ agents before successfully selling the business
  • He has coached over 1,000 teams over 20+ years and has written for the Wall Street Journal, New York Times, Chicago Agent, Coachville and Inman
  • Coaching is targeted towards teams with dedicated programs for family run businesses, luxury teams and succession planning

Pricing: Book a complimentary business analysis to learn more.


Corcoran Coaching

Founder/CEO: Bubba Mills

Key facts:

  • Bubba Mills has coached 110 of the top 250 teams by volume and units and has been published by the Wall Street Journal & REAL Trends
  • Clients can choose between one-on-one coaching programs and corporate consulting programs for teams
  • Programs include dozens of private coaching sessions, systems overviews and implementation, hiring and onboarding assistance, quarterly P&L reviews and more

Pricing: Schedule a free 30-minute business consultation to review your needs with their team.

Craig Proctor

Founder/CEO: Craig Proctor

Key facts:

  • Craig Proctor has been named a #1 Top Agent for RE/Max Worldwide and #1 Top Agent Coach in North America
  • Programs cover a variety of services including free training, local seminars, platinum coaching, and the Success Superconference real estate conference

Pricing: Book a breakthrough call to learn more.

Don’t Settle Group

Founder/CEO: Travis Robertson

Key facts:

  • Travis Robertson is the nation’s #1 Growth Acceleration Strategist and has helped multiple business owners grow without sacrificing their personal lives
  • Programs are designed to help agents take control of their lead flow and scale intentionally
  • Support is targeted to help current team leaders, solo agents looking to build a team and agents already earning 6-figures using clearly defined lead gen and transaction goals

Pricing: Book a complimentary 60-minute coaching strategy session to learn more.

Ferry International

Founder/CEO: Tom Ferry

Coach, Trainer and Speaker: Jason Pantana

Key facts:

  • Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and was named a 2023 Inman Power Player
  • He is a prolific author, speaker and coach with over 35,000 hours of coaching experience
  • Coaching programs include private mastermind groups with top-producing agents, library of ready-to-use scripts, members-only events, discounts to all Tom Ferry events and much more

Pricing: Schedule a free coaching consultation to learn more.

💡BONUS: Hear from Tom Ferry at FUBCON on building resilience and thriving in a dynamic real estate market

Floyd Wickman Team 

Founder: Floyd Wickman

President: Mike Pallin

Key facts:

  • Floyd Wickman was the premier platform speaker for real estate audiences across North America for over 25 years
  • His past companies Sweathogs and StarMakers have aimed to help “the bottom half” of producers succeed in real estate
  • Coaching programs are split into three categories for one-on-one, group, and management — each with strategies grounded in the fundamentals and aligned with systems like EOS

Pricing: Prices start at $165/month.

GSD Mode 

Founder/CEO: Joshua Smith

Key facts:

  • Joshua Smith is a top 1% agent, serial entrepreneur and host of the popular podcast GSD Mode
  • GSD Mode’s Mastery Bootcamp covers mindset as well as actionable tactics designed to help you achieve massive results in your business

Pricing: Schedule a free, zero-pressure 60-minute discovery call to learn more.

Hatch Coaching

Founder/CEO: Erik Hatch 

Lead Coach: Robby Trefethren (Robby T)

Key facts:

  • Erik Hatch is an entrepreneur, public speaker, author and agent who has sold over 6,500 homes
  • Training focuses on developing strong ISA, lead conversion and team training systems with on-demand modules dedicated to a variety of business critical systems and processes

Pricing: $879.00/month for access to all training.

Hyperfast Agent

Founders: Keri Shull and Dan Lesniak

Key facts:

  • Dan and Keri merged teams to become the top 4 team in the nation at Keller Williams in 2013
  • They are currently top sponsors at eXp Realty and together they run the Hyperfast Agent podcast in addition to offering continuing education and digital real estate courses
  • VIP coaching includes plug-and-play systems, courses and events, as well as customized leadership training and networking opportunities

Pricing: Apply for a discovery session to learn more.

Icenhower Coaching and Consulting (ICC)

Founder/CEO: Brian Icenhower

Key facts:

  • Brian Icenhower is an attorney, real estate broker, real estate litigation expert witness and one of the most recognized names in the industry
  • He is also the former CEO of Keller Williams Realty Kansas City North which was recognized as one of the top 15 real estate companies in the nation with a 431% increase in sales volume
  • ICC offers a variety of coaching programs ranging from weekly private sessions, leadership and executive coaching, and support for admin teams

Pricing: Prices start at $149/month with a 3-month commitment.

Jared James

Founder/CEO: Jared James

Key facts:

  • Jared James has hands on experience as an agent and was recently named as one of the top 25 most influential people in the real estate industry today
  • He has written for nationally syndicated magazines and websites such as Personal Development Magazine, REALTOR Magazine and RISMedia
  • Coaching programs are grounded in one-on-one sessions from a personal coach, plus a virtual coaching dashboard

Pricing: Individual coaching starts at $649/month with a 12-month commitment. 

Kathleen Black Coaching & Consulting (KBCC)

Founder/CEO: Kathleen Black

Key facts:

  • Kathleen Black is a former RE/MAX Real Estate Agent and top 1% agent in the Durham Region
  • She was named one of the Top 50 Elite Women Driving the Future of Real Estate by REP Magazine
  • KBCC offers customized consulting at the individual, team, and brokerage level, as well as targeted support for hiring admins and CRM support

Pricing: Book a free 30-40 minute strategy session to learn more.

💡BONUS: Hear from Kathleen Black on creating a minimum of standards to reach higher summits

Keller Williams Mega Achievement Productivity Systems (MAPS) Coaching

Founder/CEO: Dianna Kokoszka

VP: Jen Davis

Key facts:

  • Leading KW agent Dianna Kokoszka has sold more than 4,000 homes
  • MAPS coaching was awarded a Stevie Award for Sales Training and Coaching Program of the Year and was the first real estate company to be nominated for the PRISM Award for excellence in coaching
  • Programs are extremely varied with customized matching based on each agent’s preferred format and style

Pricing: MAPS offers a variety of programs with prices starting at $450 per month for live coaching or $99 per month for their new subscription-based program.

Learn with Lee

Founder/CEO: Dr. Lee Davenport

Key facts:

  • Dr. Lee Davenport is an award-winning real estate educator whose articles have been featured in The Journal of Real Estate Practice and Education, The Huffington Post, South Philly Review, Detroit News and more
  • Learn with Lee offers a variety of on-demand programs to help new agents create an effective lead generation plan, show up authentically with their sphere of influence (SOI), and more

Pricing: 6 months of one-on-one coaching for $199.

Liz Bentley Associates

CEO/Founder: Liz Bentley

Key facts:

  • Liz is a nationally recognized keynote speaker and executive coach to top leaders and teams across a range of industries
  • She has delivered keynotes to top conferences and companies nationwide, including Microsoft, IBM, and Sotheby’s International Realty
  • Real estate coaching focuses on establishing a vision, systems of accountability and best practices

Pricing: Book a free consultation with Liz and her team to learn more.

Mike Ferry Organization (MFO) 

Founder/CEO: Mike Ferry

Key facts:

  • Mike Ferry is one of the foremost experts in real estate coaching and is recognized by the National Association of REALTORS® (NAR) as an influential professional in real estate
  • MFO was created in 1975 and is one of the oldest and most trusted coaching programs
  • Programs include a variety of learning formats: high-intensity one-on-ones, sales kits, daily emails, access to annual retreats, discounts on MFO events, and more

Pricing: The One on One package is $750/month and includes 40 coaching calls over the course of a year. MFO is currently offering a free 15 minute coaching call.

Performance Coaching

Founder/CEO: Steve Shull

Key facts:

  • Steve Shull played four years in the NFL as a linebacker with the Miami Dolphins and is one of the founding partners of Teles Properties
  • He helped the company open four offices before leaving in 2012 and currently has over three decades of coaching experience
  • Clients work with coaches weekly one-on-one or in a group and receive personalized feedback, including daily accountability calls, CRM coaching and more

Pricing: One-to-one coaching costs $2,500/month or $12,000 for 6 months if paid in advance.

Real Estate B-School 

Founder/CEO: Lars Hedenborg

Key facts:

  • Lars Hedenborg started his real estate career in 2007 and sold over $500,000 GCI in his first year
  • He established proven systems for achieving big results without sacrificing work/life balance and went from working 7 days per week to 1 day per week
  • Coaching is time management focused and includes tools, training and systems to help you find the right balance in your real estate business

Pricing: Book a free one-on-one strategy call to learn more.

Real-Life Real Estate Training

Founder/CEO: Candy Miles Crocker

Key facts:

  • Candy Miles Crocker is a producing agent with licenses in 3 jurisdictions and over 17 years experience in the real estate business
  • A wide range of on-demand training courses cover key topics such as what to do in your first 30 days as a new agent, nailing your listing presentations and more

Pricing: Road Map to Success training is free, other on-demand courses start at $400.

Richard Robbins International

Founder/CEO: Richard Robbins

Key facts:

  • Richard Robbins is a former top 1% producer and has been named an Industry Icon by REP magazine
  • Richard Robbins International was launched in 1998 and serves customers worldwide
  • Programs include one-on-one coaching sessions, access to a private online community, VIP access to events, retreats, networking sessions, and more

Pricing: Prices start at $899 per month.

Sherri Johnson Coaching (SJC)

Founder/CEO: Sherri Johnson

Key facts:

  • Sherri is a former top-producing agent manager and regional VP with a national top 3 independent broker who has experience leading over 700 agents
  • Coaching programs include a dedicated SJC Certified Strategy Coach, skills assessment, accountability system, monthly coaching sessions, VIP discounts, events and more

Pricing: The Pro Program starts at $575/month and the Premium Program starts at $995/month. You can also book a free discovery call to learn more. 

Smart Sales Coaching

Founder/CEO: Dale Archdekin

Key facts:

  • Dale Archdekin is the former Director of Lead Generation for a top five Keller Williams mega team and helped double the team’s sales to over $200 million in just 3 years
  • Programs are based on proven scripts, dialogues, and objection handling and closing techniques for team leaders, agents and ISAs
  • All Follow Up Boss customers receive free group sales training with Dale twice per month

Pricing: Take the free assessment to learn more.

💡BONUS: Hear Dale's 5 key scripts for coverting more leads

Tim & Julie Harris Real Estate Coaching

Founder/CEO: Tim and Julie Harris

Key facts:

  • Tim and Julie Harris started as top-producing agents and transitioned to coaching in 1998
  • They are bestselling authors of several books on real estate and host a daily podcast with 10M+ downloads
  • Coaching programs include a starting, growing and VIP option, each including daily coaching calls, a market-tested lead gen system, resource libraries, and more

Pricing: Prices start at $197/month.

Workman Success Systems

Co-founder/CEO: Verl Workman Co-founder/President: Brianne Ika

Key facts:

  • Verl Workman has over 20 years experience as a CEO, consultant and master coach
  • Brianne Ika has over a decade of experience developing coaching systems and balancing work and life as a busy mother and woman in real estate
  • Programs are customized and supported by a wide range of coaches across the US

Pricing: Take their 2-minute coaching quiz to find your perfect fit.


Founder/CEO: Kevin Ward

Key facts:

  • Kevin is the author of the #1 bestseller The Book of YES and creator of The 100-Day ListMaster Challenge
  • He as over two decades experience as a top-producing agent for Century 21 and Keller Williams
  • Programs include a variety of tools and resources: daily emails, access to video library, video and audio training programs, live coaching and more

Pricing: $4,997/year with an option to pay monthly after a $999 deposit.

Your Coaching Matters 

Founders/CEOs: Mike and Donna Stott

Key facts:

  • Mike and Donna Stott are licensed brokers who have been coaching real estate professionals since 2006 and have been named one of North America’s Top Coaches by Inman
  • Coaching comes in a variety of formats including, private coaching, group coaching, live courses and self-study courses and are personalized to each client

Pricing: Group coaching starts at $89/month, private coaching starts at $795/month for part-time and $1,095/month for full-time coaching. 

Tips for choosing the right coaching format

Coaching programs come in a variety of formats. 

Whether you need live one-on-one coaching, a go-at-your-own pace virtual offering, or a blended program, it’s important to know the benefits and drawbacks of each.

Actionable advice for an unstoppable real estate business

If you’re still not sure whether a specific coach is right for you, start by taking them up on a free consultation. Or take any available free or low-cost resources for a test drive before you commit to the full program.

Remember, the best real estate coach for you may or may not be the same one the agents you look up to are using. Look for someone who is aligned with your personal leadership style and business growth stage.

And for expert help at every step along the way, subscribe to the Team OS podcast. Every week, you’ll go behind the scenes as top-producing team leaders share everything they know about starting, growing, and optimizing a real estate team.

Grow your business one power task at a time. Grab our free guide and learn 9 proven performance habits for a powerful real estate action plan.

Grow your business one power task at a time. Grab our free guide and learn 9 proven performance habits for a powerful real estate action plan.

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