Texting your real estate leads is one of the best ways to get immediate feedback. People are on their phones all time and texting puts you front and center.
We’ve found that while people may have a voicemails that they need to return, their text messages are almost always answered. In fact, many of the agents we work with see a spike in lead responses when they send a text right after a lead first inquires.
If you’re ready to harness the benefits of real estate texting for your team, we’ve put together some best practices for texting leads, and tracking the effectiveness of your communication.
Teams can put entirely too much pressure on, “implementing text message marketing.” Even saying it like that makes it sound complicated! You know how to text already. You text your family, friends, and likely some existing clients.
You’re a master at communication, and that’s what makes you a great Realtor! Take those same savvy skills that you have in person and infuse that into your texting.
Remember, a text should sound like, well, a text. Not a marketing pamphlet.
When texting your leads, remember this golden rule: Would I really read and reply to this myself?
Here are some tips for upping your response rates:
Think about your daily life as a real estate agent, it can be hectic right? The same is true for your leads.
Have you ever received a text, or even an email, that you just had to push aside because you needed to come back and “process” that information? The last thing you want to overwhelm your lead with a lot of wording.
Let’s take a look at an example!
This is Way Too Much for a Text:
Hey, Matthew this is Danielle with Follow Up Boss Real Estate Team here in San Francisco. We have a lot of great homes, and I see you’re looking at 555 Main Street. That’s right in one of my favorite neighborhoods. Ready to see it? Let me remind you that my website has the latest homes and you can search 24 hours a day. www.FUBRealEstate.com.
FUB Real Estate
This is Better:
Hey, %contact_first_name%! Since you like %inquiry_address%, would you be interested in seeing more homes like it?
This message works because:
We also recommend nixing the text signature. It can distract from the call to action, which in this case, is to reply so you all can talk about more homes. Plus, they can easily just choose to call the number from which you’re texting.
Their reply can open multiple doors of communication. If they say yes, you can try to setup an appointment, for instance:
“Great! There are 3 homes that are similar, each with their own strengths that you can really get a feel for in person! Would this Saturday work for a quick tour?”
Or, if they’re not ready yet, you can direct them to your website:
“Got it! Not quite a good fit. You can see all the latest homes here:FUBRealEstate.com. I’ll check back in a day or two to see if one of those catches your eye!”
By now we’ve gotten down the “what” to text, now the question is “when?”
Just like how we don’t want texting to feel complicated, or like a marketing project, we don’t want to create a lot of hard and fast rules around timing, but we do have recommendations on what works best.
More importantly, you know what type of relationship you have with everyone in your funnel. If you feel that it’s the time to send a relevant text message, then go ahead and shoot them a message!
Texting is an excellent method for communicating with your leads, but there are times when it’s not.
We stated that the most important time to text a lead is within 5 minutes of their lead submission. You’re only one person though, how can you make that happen when you may not be available at that exact time?
Creating an auto text message, partnered with an email drip means you’ll always be covered.
In Follow Up Boss, you are able to select an automatic action plan to trigger for each of your lead sources:
This action plan can contain an auto text that gets fired every time you get a lead from this source! It only takes a couple of minutes to set this up once, then it’s completely hands free.
Get a great overview of how Follow Up Boss works here.
In Follow Up Boss, Smartlists help to determine who you need to follow up with most. For instance:
These ongoing, automatically updated lists will help you to quickly and easily follow up with everyone in your database.
The best part? We include best practices smart lists for you. You don’t even need to set them up!
No one wants to rewrite the same texts over and over – it’s a time waster! Text Templates in Follow Up Boss allow you to quickly text your leads in a couple of clicks:
How to Track Text Communication (Which Agents are Performing Best)
It’s important to keep track of which agents are taking action. Our reporting allows you to see which agents are sending the most texts, and see their overall performance.
We can even show you which leads haven’t been followed up with, how fast your agents are responding to incoming leads, and who is closing the most deals!
You don’t need to wait until a monthly strategy meeting with your team to start implementing texting! Simply send your team the link to this article, have them open up Follow Up Boss, and start texting!
Texting your contacts is really that easy.