Real estate slogans and taglines: 19 catchy, non-cheesy examples to inspire your own

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You work hard every day to build a brand that makes you the realtor future buyers and sellers call before anyone else. But can you sum up your business in just one short, snappy phrase? 

More importantly, will your prospects remember that slogan long after they encounter your brand?

One thing every real estate agent should know is that the process of building a real estate brand happens whether you want it to or not. Your brand emerges from every part of your business, including the quiet behind-the-scenes work of building relationships with not just your clients, but your team.

As the captain of the ship, it’s your job to bottle up your brand message and make sure it can be heard loud and clear by your target audience — including in your ads, listings, website, logo, business cards and of course, your real estate slogan.

A memorable real estate slogan (also sometimes called ‘motto’ or ‘tagline’) is a crucial branding tool to help you stay top-of-mind with prospects. With the right slogan, you can grab and hold your prospect’s attention so they remember you first when it’s time to take the next step.

Of course, no one wants to be described in tired or overused terms. For a real estate slogan you’ll actually use, it’s got to be short, meaningful and 100% you. We’ve got all the examples you need to help you create your own one-of-a-kind real estate slogan.

All about real estate slogans

  • Catchy real estate slogans
  • Funny real estate slogans
  • Other attention-grabbing real estate slogans for agents


But first, why do you even need a real estate slogan?

Did you know that 50% of consumers consider a company's slogan to be its most important brand element? And that’s just their conscious thoughts on slogans and taglines. 

The best and catchiest real estate slogans can subconsciously stick in consumers’ minds longer than they realize. And their long-lasting impact speaks volumes about the brand recognition they provide. 

Just Do It. Have It Your Way. Think Different.

None of these phrases is longer than four words. Yet they stick with you, drawing your mind right back to the larger-than-life brands that use them as a core marketing anchor, decade after profitable decade. 

That’s the power of a strong slogan. 

Even in just a few words, you can give your future clients a sense of who you are and what you value most — so they can get excited about working with you.

And in the competitive world of real estate, that’s the effect you want.

Your real estate slogan doesn’t have to be goofy or over-the-top to stand out, either. With a killer combo of clear messaging and even wordplay, you can find a tagline that sounds and feels like you.

19 catchy (not cheesy) real estate slogans to inspire your own

Still not sure where to start? Not to worry!

Sometimes the best way to get the creative juices flowing is to surround yourself with the ideas of others. We’ve curated 19 of our favorite examples of real estate slogans to show you how leading agents and teams are putting these principles into action. 

From catchy, funny, and straight-to-the-heart, these maximum-impact slogans will help you create your own unmistakable tagline.

9 snappy slogans for every type of real estate business

The best taglines are unforgettable. Not only do they let potential customers know who you are and how you’re different, a super snappy slogan can also go on to live rent-free in customers’ heads long after they first see, read or (especially) hear it.

Here are a few timelessly catchy real estate slogans that leave an undeniable impression.

1. "Exploring the science of Real Estate"

Source: Lab Coat Agents

Nick Baldwin and Tristan Ahumada run one of the best real estate blogs on the internet. And they know corny taglines won't cut it with their time-strapped audience.

That’s why the team at Labcoat Agents uses a vision-driven tagline that clearly defines the purpose of the brand.

Why it works:

Use adjectives, examples and a descriptive approach to create a powerful tagline that tells your audience exactly what you do. 

Starting your tagline with a gerund (a word ending in -ing) is a classic way to give your brand an authoritative tone. Just steer clear of vague verbs like 'providing' and 'offering' and opt for an action verb instead.


2. “Bringing everyone home”

Source: The Hill Team

The agents at Hill Team put their best foot forward right out of the gate. As soon as you arrive on their website, you can tell they’re a people-first business.

And their slogan makes you feel right at home.

Why it works: 

Because purchasing a home is such a significant and emotional decision, a friendly tagline like “Bringing everyone home” can meet clients in the feelings they’re already experiencing.

If your brand is focused on making buyers feel comfortable and at ease, make sure your tagline portrays that feeling. Be authentic and personable across your brand, starting with your slogan and continuing through your text and phone follow ups, email drips, and beyond. 

3. “Real Estate for a Real World”

Source: Robert Slack Homes

Robert Slack and his team make real estate look easy.

Through their expert combination of years of expertise and incredible service, they simplify the buying and selling processes for both their existing clients and new real estate leads.

Why it works: 

This short but strong slogan — with just a hint of wordplay — points to the complexity of modern real estate, while offering to take those complications off their clients’ plates. 🙌🏼

In just a few words, you can powerfully acknowledge your client’s fears, concerns, and desires, while letting them know you’ve got what it takes to provide them with a painless experience.

4. “Home is more than a place to live. It’s where our story begins.”

Source: Kelly Harris Homes

Maryland realtor Kelly Harris helps clients feel right at home when working with her. 

By making it clear she understands just how important a home is for her clients, she captures their attention with imagery and a feel-good tagline that paints a picture of an agent who cares.

Why it works: 

These two sentences evoke emotion, by reminding us how important the concept of “home” really is. Think about how you want clients to feel — before and during their time working with you — and be sure that comes through in your slogan.

This slogan also fits in seamlessly with the imagery of the team’s other marketing channels. Consider how your slogan fits in with the rest of your brand and what other ideas it might inspire!

5. “Come as a Customer. Become a Client. Remain a Friend.”

Source: The Michael LaMorte Team

This top-performing New York team takes their customers’ investment of time, energy and money seriously. 

But beyond helping clients buy or sell, the LaMorte team wants them to feel supported and cared for throughout the real estate process — so much so that they feel like a friend.

Why it works: 

In just a few short phrases, you can tell an entire story with your slogan. 

This one takes you on a journey. But it also lets you know exactly what kind of relationship the LaMorte team builds with their clients, making it easy to picture yourself working with them.

6. “Make yourself at home.”

Source: Corcoran Group

The group founded by real estate mogul (and of course, co-host of award-winning reality show Shark Tank) Barbara Corcoran keeps their branding effortlessly simple and powerful.

A slogan like “Make yourself at home” truly invites you to do just that by purchasing your dream property.

Why it works: 

Keeping it simple and straightforward is underrated. A familiar phrase that is repurposed well can immediately connect with your audience and put them at ease. 

7. “If you can’t buy it, build it.”

Source: Pytcher Real Estate Group

This tagline from Pytcher Real Estate Group reminds us of the many hats that agents and teams can wear. In addition to buyer’s agent and listing agents services, the rockstar real estate team at Pytcher helps clients build the custom home of their dreams. 

And their slogan serves to point out not just the need that they meet, but the differentiator that sets them apart.

Why it works: 

Use your slogan as an ideal opportunity to point out your unique value. 

Pytcher’s tagline shows that they understand the specific and individual needs of homebuyers, and they hit a home run by succintingly stating that they know what it takes to meet those needs.

8. “EXIT Realty, a smart move!”

Source: Exit Realty

Exit Realty is one of the fastest growing real estate groups — so you know their slogan is no lie.

This timeless tagline is simple, yet it subtly aligns their brand with the customer's desire to make an educated, rational real estate decision.

Why it works:

Thinking about your customer's fears and pains is great, but it's also a good idea to picture the person they want to see themselves as at the end of their real estate journey.

Do they want to be wise? Confident? Bold? Calm? Find a way to work it into your slogan or tagline.

5 funny, fearless, and downright cheeky real estate slogans that still nail it

We’ve said it before and we’ll say it again:

Your slogan does not have to be cheesy in order to stick.

You can make them smile while also communicating something about your brand — and these teams show us how!

9. “The Arms Out Real Estate Company”

Source: Kris Lindahl

As the #1 time in Minnesota, Kris Lindahl is doing something right. And part of that is the personable and playful branding of being “The Arms Out Real Estate Company.”

Not only does this memorable tagline tell you that this team is larger than life, but when combined with imagery that brings the words to life — it’s highly brandable for a variety of real estate advertising.

Why it works:

Your slogan is a chance to be uniquely you! If a playful personality is consistent with your style, don’t be afraid to go bold with a phrase that embodies your brand and transfers beautifully, from buses to billboards.

10. “Real people doing real estate.”

Source: One Street Realty

While over-the-top and cheesy aren’t necessarily the way to your clients’ heart, this simple pun works for the One Street Company.

The slogan emphasizes the people behind this DC-based team, and their extensive roster of client reviews furthers those agents’ glowing reputations. (In fact, they’re the nation’s top-reviewed independent brokerage!)

Why it works:

Puns aren’t for everyone — especially when they’re groan-worthy. So don’t force them, or potential clients might remember your slogan in a less-positive light.

On the flip side, well-placed wordplay can show some personality, especially when your slogan is focused on the human element. (Just make sure you’ve got a human-first real estate CRM to help you deliver on that experience. 😉)

11. “Aggressive agents for a modern market”

Source: The Kauffman Group

As one of the top 1% of realtors in Charleston (and one of the Top 100 agents in the country), Topher Kauffman knows his strengths and his record reflects it. 

His team also sells homes at an average rate of 10x the market average, making it clearer just how fitting his pinpointed slogan is.

Why it works:

This slogan not only fits in two instances of alliteration (more wordplay, more memorability!), but it succinctly explains exactly what clients can expect working with the team.

When crafting a tagline, think about ways you can swiftly sum up real estate’s problems — and your solutions.

12. “Noah Knows Homes”

Source: Noah Knows Homes

Now that we’ve explored a few forms of wordplay, here’s one more for good measure. If you have a name that lends itself particularly well to alliteration or a memorable rhyme, you might be considering a tagline like Noah’s.

Through a phrase that’s a lot of fun, Noah Hawkins still manages to communicate his expertise — and putting a smile on potential clients’ faces just might be enough to get them excited to learn more.

Why it works:

Be savvy (not silly) with the words you use in your tagline. Just because you see an opportunity for wordplay doesn’t mean it’s the right slogan. Be sure to use each word to communicate your message in a simple, but effective way.

13. “Sell it like Serhant.”

Source: The Serhant Team

From publishing bestsellers to starring in a widely popular television series, Ryan Serhant's done it all. There's no denying he's built an exceptional brand — and maybe that's why he has the bold audacity to use his own name as a tagline.

Now, this isn't technically Ryan’s slogan, but it’s a great example of the power of branding. 

And you gotta admit, it's catchy.

Why it works:

A strong brand can turn even the most straightforward phrase into a memorable message. (For example, "Think Different" by Apple.)

5 more attention-grabbing real estate slogans for agents

In addition to sticking with your customers and making them smile, a top-notch tagline should let folks know in an instant what it means to work with you. What are your priorities? What guides the way you work with homeowners? 

These mission-focused and value-driven taglines connect right away. Hopefully, they’ll also get you thinking about what you do differently (and better) than anyone else. 

14. “Enjoy a clear and simple home-buying experience.”

Source: Search Salt Lake

This is a great example of pitching against the competition, without actually calling anyone out.

Dustin Brohm understands the stress and frustration associated with the real estate journey and uses his slogan to position himself as the hassle-free alternative for prospects looking to get the best deal with minimal headache.

Why it works:

You know your clients better than anyone. So use your knowledge of their needs and experiences to craft a tagline that attracts others who want those same things. And don't be afraid to position yourself as that one-in-a-million realtor who does things differently.

16. “Here, for you.”

Source: Justin Havre

By now, we’re clear on one thing: Simple slogans can be powerful stuff. 

Justin Havre and the #1 team in Canada makes a short-but-strong statement and an excellent example of sloganeering done right following the classic Rule of Three.

Why it works:

This real estate slogan clearly states this team’s top priority — support for its clients. This small-but-mighty phrase hints at mission, vision, and value proposition, all in one.

Go straight back to your mission and vision with your slogan and let clients know exactly who you are and what you value.


17. “Where Relationships Are More Important Than Transactions”

Source: AV Home Experts

AV Home Experts make it clear right away that their priority is relationships with people. (But their transactions are nothing to sneeze at either, with $40M closed last year!)

In a hectic and turbulent market, customers want to know that their agent is in their corner and values them personally. Through their tagline, Albert Vasquez’s team makes that aspect of their business unmistakable.

Why it works:

This slogan makes a bold statement about their brand and tells clients exactly what they can expect. It’s clear and concise, and it uses words that customers are familiar with.   

18. “Your Real Estate Advisors For Life”

Source: The Sarver Group

This Keller Williams team does things differently, focusing on guiding and consulting their clients through their real estate journey — and well beyond it.

That’s why this tagline is perfect for them, summing up their values and the client experience in one well-crafted real estate slogan.

Why it works:

It describes this team’s role clearly — advisors — and tells customers that the relationship doesn’t stop at closing. Don’t be afraid to make this kind of bold offering if that’s the quality of commitment you make to your clients!

19. “We sell lifestyles — not just homes.”

Source: Living on Lake Lanier

This luxury real estate team knows what they do best and what their ideal audience is looking for. 

They’re selling the whole package, not just a property, so their slogan emphasizes that working with them means your realtor experience will be the whole package too.

Why it works:

Suit your slogan to your audience. If you specialize in a particular niche, your tagline is a great place to call that out in a way that will attract the attention of your ideal customer.

20. “We pioneer solutions to end global homelessness.”

Source: New Story

New Story is a non-profit organization with an inspiring vision to solve the global problem of homelessness. 

And yes, this example is pretty different from the standard real estate tagline. But it's a great example of belief-driven brand building done right. (And with some 78% of consumers saying they'll choose a brand based on its stance on a controversial issue, the marketing team at New Story might be onto something.)

New Story's tagline perfectly defines their identity, goals and vision for the future. It’s no surprise they’re backed by big players like BHGRE, Sotheby’s International and DocuSign.

Why it works:

A strong slogan is one that represents the bold vision and mission driving your brand. Brownie points for keeping it authentic and inspirational!

How to craft your own perfect real estate slogan

Now that we’ve unleashed our top taglines and slogans, it's important to point out that like everything else in this business, you can't copy/paste your real estate brand.

If you've been stuck on this slogan thing for a while, break out the pen and paper. It's time to get creative!

These questions will help lead you toward your own perfect tagline:

  • What unique skills, knowledge or service do you bring to the table?
  • What do you do differently than everyone else?
  • What's the most important outcome you want to see for your clients?
  • What is your customer afraid of? What do they stand to lose?
  • What is your customer motivated by? What do they stand to gain?
  • What are their most common questions and complaints about the real estate experience?
  • What are some of the best customer compliments you've ever received?

Once you’ve answered these questions, look for common themes or big ideas you hope to capture with your real estate slogan. Jot down any initial answers, ideas or any other flashes of insight that pop up. 

And remember, we're just brainstorming here. There are no wrong answers in the creative process!

When you’ve started stringing potential slogans together, keep these best practices in mind. You might not (and likely won’t!) incorporate every principle here, but you can still use them as guideposts as you start to put pen to paper.

Your message:

  • Clearly define the unique value of your service.
  • Tell your audience exactly what you do.
  • Tell your customer what's in it for them.
  • Answer your customer's real fears and desires.
  • Don't be afraid to position yourself as the one who does things differently.
  • State the vision and mission driving your brand.
  • Consider how your slogan fits with the rest of your branding.

The words you use:

  • Use a polite command (e.g., Let's, Learn, Discover).
  • Use puns only when they're a perfect fit, never a stretch.
  • If you do choose wordplay, stay focused on meaning and memorability. 
  • Use the actual words your ideal customer uses and/or identifies with.
  • Use active verbs, and steer clear of vague ones.
  • Use the Rule of Three.
  • Start your tagline with a gerund (a word ending in -ing) for an authoritative tone.

How you make your customer feel:

  • Don’t be shy about getting playful, if that’s your brand.
  • Keep it simple and straightforward.
  • Tell a start-to-finish story.
  • Make your slogan feel like your service: authentic and personal.
  • Think about who your customer wants to be at the end of their real estate journey.

Keep this list on hand and check back as you refine, tweak and finalize your stellar new slogan. 

Ready to tackle your own original real estate slogan?

Finding the right slogan takes time. It also takes thoughtful focus, intention and a healthy dollop of creativity. Heck, it might even take you right out of your comfort zone.

Stay open to the process and focus on having fun with your real estate slogan. If you think about it, the only “wrong” real estate slogan is one that doesn’t reflect your brand or connect with your audience.

Whether you make a strong statement in three words or you create a slogan that reads like poetry, just be sure to let your unique personality shine through. 

Once you’ve landed on the kind of slogan that makes you say, “That’s it!” — you’ll know you’ve arrived at something incredible. From there, you’re ready for your new slogan to leave its mark on your future fans and customers.


Need help defining a clear and compelling unique selling proposition for your real estate business? No sweat. Get a clear breakdown (plus real examples from real teams) in our Guide to Creating a Unique Selling Proposition that Win Hearts and Deals.

Need help defining a clear and compelling unique selling proposition for your real estate business? No sweat. Get a clear breakdown (plus real examples from real teams) in our Guide to Creating a Unique Selling Proposition that Win Hearts and Deals.

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